Everything you need to know to prep your clients for the change. CallRail on October 11, 2022 On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without … Continue reading A guide to Google Analytics 4 for marketing agencies
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted. Constantine von Hoffman on October 10, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide … Continue reading Events and Conversions — Getting started in Google Analytics 4
GA4’s automated insights detect unusual changes in your data; custom insights can track your KPIs. Constantine von Hoffman on October 3, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, … Continue reading Customized insights: Getting started with Google Analytics 4
Understanding your martech stack’s evolution makes working with data analysts more efficient. Steve Petersen on October 3, 2022 At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with … Continue reading Data analytics: Your stack’s past and limitations
GA4 isn’t yet ready to be your main analytics tool, so start practicing with it now. Constantine von Hoffman on September 26, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen … Continue reading Setting up your website: Getting started with Google Analytics 4
Universal Analytics’ goals are called conversions in GA4. Here’s how to organize them. Constantine von Hoffman on September 19, 2022 In Universal Analytics goals measure a completed activity. These are user defined and can be things like making a purchase, completing a game level or submitting contact information. In Google Analytics 4 goals are now … Continue reading Setting up goals: Getting started with Google Analytics 4
Amazon Jumps Into Analytics And Data For Sellers by Laurie Sullivan , Staff Writer @lauriesullivan, September 15, 2022 On top of gaining the rights to NFL Thursday Night Football (TNF) and offering U.S. merchants the ability to send free marketing emails to reach some existing customers on the platform, Amazon pushed deeper into data Thursday with … Continue reading Amazon Jumps Into Analytics And Data For Sellers
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.. Constantine von Hoffman on September 14, 2022 The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with … Continue reading Getting started with Google Analytics 4: Redefine success
Learn how to create segments in GA4 through comparisons, explorations and audiences and when to use each segmentation tool. Samantha Barnes on August 22, 2022 If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, … Continue reading 3 ways to do segmentation in Google Analytics 4
To boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM. Chris Wood on August 18, 2022 This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints … Continue reading PGA TOUR transforms fan experience, analytics and customer feedback
