How Two Story Is Taking Over Workplace Performance Analytics Brad Anderson / 31 Oct 2022 When you run a business, you want as many high performers as you can get. The problem is, absent performance analytics, it can be hard to determine the exact attributes that make some employees stand out. Sure, you can … Continue reading How Two Story Is Taking Over Workplace Performance Analytics
This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property. Constantine von Hoffman on October 24, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google … Continue reading GA4 Setup Assistant part 2: Getting started with Google Analytics 4
Hey, Google, What’s the Future Of Analytics? by Jason Prance , October 18, 2022 Today, over 70 million websites use Google Analytics, including over 50% of U.S. businesses. Starting July 2023, Google Analytics will go offline. Practically every brand marketer uses Google Analytics to drive their brand site analytics and there is no competitor, really. … Continue reading Hey, Google, What’s the Future Of Analytics?
The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly. Constantine von Hoffman on October 17, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is … Continue reading GA4 Setup Assistant part 1: Getting started with Google Analytics 4
Everything you need to know to prep your clients for the change. CallRail on October 11, 2022 On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without … Continue reading A guide to Google Analytics 4 for marketing agencies
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted. Constantine von Hoffman on October 10, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide … Continue reading Events and Conversions — Getting started in Google Analytics 4
GA4’s automated insights detect unusual changes in your data; custom insights can track your KPIs. Constantine von Hoffman on October 3, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, … Continue reading Customized insights: Getting started with Google Analytics 4
Understanding your martech stack’s evolution makes working with data analysts more efficient. Steve Petersen on October 3, 2022 At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with … Continue reading Data analytics: Your stack’s past and limitations
GA4 isn’t yet ready to be your main analytics tool, so start practicing with it now. Constantine von Hoffman on September 26, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen … Continue reading Setting up your website: Getting started with Google Analytics 4
Universal Analytics’ goals are called conversions in GA4. Here’s how to organize them. Constantine von Hoffman on September 19, 2022 In Universal Analytics goals measure a completed activity. These are user defined and can be things like making a purchase, completing a game level or submitting contact information. In Google Analytics 4 goals are now … Continue reading Setting up goals: Getting started with Google Analytics 4
