Paige Duffy — August 27, 2018 — August 27, 2018 GraphicsSC / Pixabay Taking the steps to incorporate SEO and PPC techniques is a great way to drive traffic to your small business website. There’s a lot of potential in just those two strategies, but you may have some questions about their impact. Just how … Continue reading Simple Tech for Small Business Owners, Part 3: Google Analytics
James Baker — August 17, 2018 — August 17, 2018 To make sure your business is on the right track toward growth, it’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to … Continue reading Analytics 101 – Setting Up Proper Goals in Google Analytics
Sandra Hess — August 14, 2018 — August 14, 2018 Employers around the country are claiming to have a difficult time finding high-quality candidates for their job openings. In many cases, the problem isn’t that employers can’t find enough applicants. In fact, studies show that companies receive an average of 250 resumes for every corporate … Continue reading Improve Your Quality-of-Hire With These HR Analytics
Jeanette Maister — August 14, 2018 Follow @jeanettemaister — August 14, 2018 rawpixel / Pixabay Assessing fit and skill is one of the biggest challenges for a hiring team. From application to interviews, employers have a few tactics to help them decide whether a hire will stay or turnover quickly. Unfortunately, more than 50% of … Continue reading Why Predictive Analytics Will Save Your Business
Derek Andersen — August 9, 2018 — August 9, 2018 Last week, Bing Ads unveiled its new automated bidding strategies: Target CPA and Maximize Conversions. These two bidding strategies leverage machine learning to make smarter optimizations, freeing up digital marketers from the time-consuming A/B testing process. To inform the strategies, Bing uses a variety of … Continue reading 3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies
Sandra Hess — August 3, 2018 — August 3, 2018 People analytics is a hot topic in the HR industry today. In fact, a recent study of over 10,000 businesses revealed that over 70 percent of these companies consider the use of people analytics to be a major priority. Unfortunately, despite this high number of … Continue reading 4 Tips for Using Analytics in the Talent Acquisition Process
Nicole Blanckenberg — July 21, 2018 Follow @https://twitter.com/NicoleBlancken — July 21, 2018 It’s no secret that Google remarketing ads are a powerful and necessary addition to the ultimate multi-channel eCommerce marketing strategy. Allowing you to push first-time traffic further up your sales funnel and turn one-time shoppers into repeat buyers, it all starts with building … Continue reading AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce
Setting Up A Solid Analytics Practice With Data by Shobhit Shukla , Op-Ed Contributor, July 11, 2018 During the last few years, technology used to capture data has evolved at a rate that continues unabated, helping businesses make smarter decisions, connect with consumers and become industry leaders. However, there is no point in collecting data … Continue reading Setting Up A Solid Analytics Practice With Data
Debra Murphy — July 6, 2018 Follow @MasterfulMktg — July 6, 2018 Google Analytics collects a lot of data, which for most of us can be a bit overwhelming. We don’t have time to spend hours every day studying our website analytics and what the information means. But Google now sends emails to analytics account … Continue reading Google Analytics Bounce Rate – What Is It and How Can You Reduce It?
Alex Mercer — June 20, 2018 — June 20, 2018 Crazyarts / Pixabay Google Analytics provides a wealth of knowledge on your website – from its most visited pages, to the visitors that are browsing. It’s free, easy to set up, and essential for insights on what’s working and not working for your audience. In … Continue reading Deciphering the Terminology of Google Analytics
