Tag Archives: Amazon

Amazon Advertisers Up Spend During Two Days Of Prime

Amazon Advertisers Up Spend During Two Days Of Prime by Laurie Sullivan @lauriesullivan, October 16, 2020 Kenshoo clients running Amazon Advertising during the two Prime sale days spent 3.8 times more on advertising versus the daily average of the 30 days leading up to Prime Day 2020, according to the company’s analysis. Amazon did not … Continue reading Amazon Advertisers Up Spend During Two Days Of Prime →

Customizable Amazon Sponsored Display ads go live globally

Amazon Advertisement

Add brand logo and custom headlines to product targeting ads. Ginny Marvin on October 9, 2020 Amazon has rolled out the ability for eligible advertisers to add their brand logo and customized the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and … Continue reading Customizable Amazon Sponsored Display ads go live globally →

Amazon Gains Product Searches, As Google Shares Continue To Fall

Amazon Ranking

Amazon Gains Product Searches, As Google Shares Continue To Fall by Laurie Sullivan @lauriesullivan, October 2, 2020 Data from analyst firm Raymond James shows a clear increase in searches on Amazon, but also how search engines lost share in September compared with January 2020. When asked where survey respondents typically begin their search for a … Continue reading Amazon Gains Product Searches, As Google Shares Continue To Fall →

How to Ace the Q4 Holiday Season on Amazon

Holiday Season

Kiran Patil September 11, 2020 The Q4 holiday season on Amazon is around the corner and it is time for sellers to start prepping for the same. The e-commerce giant breaks its records every year during this brief 3-month period. Amazon generated a total net sales of 87.44 Billion U.S. Dollars in the fourth quarter … Continue reading How to Ace the Q4 Holiday Season on Amazon →

Amazon SEO Isn’t Google SEO: 6 Differences That Matter

Amazon SEO

Travis Jamison August 2, 2020 Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? This may come as a surprise to many readers. (I’ve certainly never heard anyone use “Amazon” as a verb.) Yet the data backs this up. When customers have a specific product in … Continue reading Amazon SEO Isn’t Google SEO: 6 Differences That Matter →

How to Choose Wholesale Products to Sell on Amazon

Amazon Listing

Michael Ugino July 31, 2020 Maybe you want to build your own ecommerce business, maybe you’re in need of some extra income, or maybe you just want to scratch that entrepreneurial itch. Whatever your goal, you’ve probably heard that selling wholesale products on Amazon is a good way to make it happen. While this isn’t … Continue reading How to Choose Wholesale Products to Sell on Amazon →

The importance of valuing latent orders to successful Amazon Sponsored Products management

Talent Management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift. Andy Taylor on July 24, 2020 Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads … Continue reading The importance of valuing latent orders to successful Amazon Sponsored Products management →

How to Win the Buy Box on Amazon in 2020

Amazon Utilization

Kiran Patil July 10, 2020 For many products on Amazon, there are multiple businesses selling it. Given that 80% of the sales on the marketplace takes place through the Buy Box, it becomes crucial for sellers to win it for higher conversions. A low Buy Box percentage or absence of it means that there is … Continue reading How to Win the Buy Box on Amazon in 2020 →

How to Troubleshoot Suppressed Listings on Amazon

Amazon Listing

Kiran Patil June 29, 2020 Suppressed listings are quite common amongst sellers on Amazon, especially for those who are relatively new, facing operational challenges, or operating in categories that require strict quality control. Suppressed listings on Amazon can hamper your inventory planning, and lead to revenue loss. For market leaders, it may even mean loss … Continue reading How to Troubleshoot Suppressed Listings on Amazon →