Tag Archives: along

Women love mobile games and brand advertisers should play along

Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019 Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along →

I Played Nice With My Enemy and Found My Biggest Success Along the Way

Success Stories

Roy Morejon — August 21, 2018 Follow @RoyMorejon — August 21, 2018 sasint / Pixabay When most people think about enemies in business, they tend to focus on their competitors. After all, these individuals are chasing after your potential customers, trying to undercut you on price, and emulating your best practices that you’ve worked for … Continue reading I Played Nice With My Enemy and Found My Biggest Success Along the Way →

When Your Business Changes, Bringing Your Audience Along for the Ride

Business Transformation

Lacy Boggs — May 7, 2018 Follow @blogspiration42 — May 7, 2018 This month, my baby turned seven, and my business turned six. A lot has changed since 2013: I don’t change diapers any more. I work while my baby is at school, instead of while she naps. I have six team members, instead of … Continue reading When Your Business Changes, Bringing Your Audience Along for the Ride →

Pushing the Cart Along

eCommerce

Gemma Baker — May 19, 2017 Follow @c4auk— May 19, 2017 Photo by Caden Crawford The shoppers experience starts the moment they enter your online store. From that instant their expectations have been set, and it is your website that is going to help them decide to take action, contacting your representatives, making a purchase, … Continue reading Pushing the Cart Along →

Email Remarketing Along the Conversion Funnel

Email Marketing

Bryan GudmundsonJuly 6, 2015 Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching … Continue reading Email Remarketing Along the Conversion Funnel →