Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead. Tim Hillison on July 31, 2025 Monday’s stand-up starts with a mystery: our dream prospect — an enterprise logo we’d flagged as a high-fit target months ago — just signed with a competitor. No … Continue reading Adapting your GTM to win the AI-driven buyer
What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones Wisam Abdulaziz May 20, 2025 Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the … Continue reading What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones
Winning with Google Ads in an AI-Driven World Wisam Abdulaziz May 5, 2025 Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven, especially in bidding and targeting. As … Continue reading Winning with Google Ads in an AI-Driven World
Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams. Greg Kihlstrom on March 14, 2025 Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s data needs, AI’s expanding role and how customer experience management impacts acquisition … Continue reading How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape
Reddit AI-Driven Keyword Ad Targeting Follows Conversations by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2024 Reddit released a Keyword Targeting feature on Friday, giving advertisers another way to connect with those who engage across Reddit’s communities. Artificial intelligence provides the ability to identify precision in context. The tools broaden contextual options for advertisers. Until now, keyword … Continue reading Reddit AI-Driven Keyword Ad Targeting Follows Conversations
Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case. Melissa Reeve on September 16, 2024 According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with … Continue reading How to build fast, effective feedback loops in an AI-driven world
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world
Here are key considerations when starting or expanding AI usage in your composable CDP. Craig Schinn on August 21, 2023 AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater … Continue reading How to make AI-driven segments work in composable CDPs
At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI. Kim Davis on March 21, 2023 Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative … Continue reading Adobe announces Firefly for AI-driven creative
AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail by Laurie Sullivan @lauriesullivan, January 11, 2023 The Coveo Merchandising Hub, built on technology acquired from Qubit in October 2021, made its debut Wednesday. It will give merchandisers a way to create personalized experiences, and relevant shopping journeys as well as build loyalty and increases profitability. … Continue reading AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail
