Tag Archives: AIdriven

Bank Of America Launches AI-Driven Virtual Assistant

Bank Of America Launches AI-Driven Virtual Assistant by Chuck Martin , May 21, 2018 Bank of America is introducing its AI-driven virtual assistant Erica to its 25 million mobile clients. The digital assistant combines artificial intelligence, predictive analytics and natural language and can use voice, text or tapping. “Everything we do is based on what … Continue reading Bank Of America Launches AI-Driven Virtual Assistant

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016   Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers