Where your industry falls on the disruption curve will determine whether you gain ground or get left behind. By Constantine von Hoffman January 23, 2026 AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language … Continue reading Find out if AI-driven disruption is coming for your industry
Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands alike. By Frans Riemersma January 15, 2026 functioned as a marketplace of attention. Now it is becoming a marketplace of intent. Large language models understand what users mean, not just what they type. They can … Continue reading Two content models emerging in the AI-driven web economy
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search. Contentful on December 19, 2025 Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good … Continue reading From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful
More AI output means more pressure on reviews and approvals. CreativeOps provides the structure teams need to keep quality and velocity aligned. Stephanie Trovato on December 19, 2025 Your team finally rolled out AI tools across the content pipeline. Everyone expected campaigns to move faster and creative bottlenecks to fade. Instead, the slowdown took … Continue reading How CreativeOps keeps AI-driven content from stalling
Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered … Continue reading Timeless Marketing in an AI-Driven World
Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it. Mike Pastore on September 8, 2025 The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier shift from batch email blasts to real-time personalization. Modern AI … Continue reading Laying the groundwork for smarter, AI-driven marketing
August 03, 2025 How to outsmart AI-driven pricing BY The Conversation Recently, Delta Air Lines announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta isn’t the only business interested in using AI this way. Personalized pricing has already spread across … Continue reading How to outsmart AI-driven pricing
Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead. Tim Hillison on July 31, 2025 Monday’s stand-up starts with a mystery: our dream prospect — an enterprise logo we’d flagged as a high-fit target months ago — just signed with a competitor. No … Continue reading Adapting your GTM to win the AI-driven buyer
What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones Wisam Abdulaziz May 20, 2025 Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the … Continue reading What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones
Winning with Google Ads in an AI-Driven World Wisam Abdulaziz May 5, 2025 Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven, especially in bidding and targeting. As … Continue reading Winning with Google Ads in an AI-Driven World
