Buyers are forming opinions before they click. Learn how to show up in AI answers, earn trust in peer networks, and influence decisions earlier. By Tanya Thorson Published on April 24, 2026 Today’s buyers are researching independently, comparing options, and forming opinions before ever engaging with sales. Additionally, Google AI Overviews now appear … Continue reading Why relevance now beats reach in the AI-driven buyer journey
Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making. By Constantine von Hoffman Published on April 21, 2026 Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling … Continue reading Microsoft updates ads platform for AI-driven discovery
A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows By Mike Pastore Published on April 8, 2026 A new model context protocol (MCP) server for Adobe Marketo Engage is expected to be announced at Adobe Summit, later this month in Las Vegas. MCP servers … Continue reading Is Adobe bringing AI-driven automation to Marketo?
From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support storytelling. By Crissi Cupak Published on April 6, 2026 “AI slop” was named 2025’s word of the year by Merriam-Webster. Consumers are clearly hyperaware of the overuse of generative technologies and are increasingly allergic … Continue reading Why AI-driven creative is failing and how to fix it
Zeta is betting that tighter integration of data and AI will reduce the gap between insight and action. By Constantine von Hoffman Published on March 24, 2026 Last updated on March 24, 2026 Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it … Continue reading Athena signals Zeta’s push into AI-driven marketing systems
Where your industry falls on the disruption curve will determine whether you gain ground or get left behind. By Constantine von Hoffman January 23, 2026 AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language … Continue reading Find out if AI-driven disruption is coming for your industry
Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands alike. By Frans Riemersma January 15, 2026 functioned as a marketplace of attention. Now it is becoming a marketplace of intent. Large language models understand what users mean, not just what they type. They can … Continue reading Two content models emerging in the AI-driven web economy
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search. Contentful on December 19, 2025 Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good … Continue reading From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful
More AI output means more pressure on reviews and approvals. CreativeOps provides the structure teams need to keep quality and velocity aligned. Stephanie Trovato on December 19, 2025 Your team finally rolled out AI tools across the content pipeline. Everyone expected campaigns to move faster and creative bottlenecks to fade. Instead, the slowdown took … Continue reading How CreativeOps keeps AI-driven content from stalling
Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered … Continue reading Timeless Marketing in an AI-Driven World
