Tag Archives: AIdriven

Still human: Why consumer closeness matters in an AI-driven world

Consumer-Centric Marketing

As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world →

AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail

AI Marketing Tools

AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail by Laurie Sullivan  @lauriesullivan, January 11, 2023 The Coveo Merchandising Hub, built on technology acquired from Qubit in October 2021, made its debut Wednesday. It will give merchandisers a way to create personalized experiences, and relevant shopping journeys as well as build loyalty and increases profitability. … Continue reading AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail →

Pega combines customer journeys with AI-driven next-best-actions

AI Marketing Tools

Next-best-action customer journeys seeks to give marketers oversight without constraining the AI. Kim Davis on December 2, 2021 Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage … Continue reading Pega combines customer journeys with AI-driven next-best-actions →

Google Not Top Consideration In AI-Driven B2B Media-Buying Plans

Google Algorithm

Google Not Top Consideration In AI-Driven B2B Media-Buying Plans by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2019 Marketing plans that include artificial intelligence to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business (B2B) marketers using AI technology to improve the results of campaigns across most channels. … Continue reading Google Not Top Consideration In AI-Driven B2B Media-Buying Plans →

Bank Of America Launches AI-Driven Virtual Assistant

Virtual Assistants

Bank Of America Launches AI-Driven Virtual Assistant by Chuck Martin , May 21, 2018 Bank of America is introducing its AI-driven virtual assistant Erica to its 25 million mobile clients. The digital assistant combines artificial intelligence, predictive analytics and natural language and can use voice, text or tapping. “Everything we do is based on what … Continue reading Bank Of America Launches AI-Driven Virtual Assistant →

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Ad Campaigns

New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016   Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers →

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