The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. Constantine von Hoffman on October 9, 2025 Adobe has launched a new suite of AI agents to help B2B marketers and sales teams with one of their biggest challenges: the slow, complex buying journey. … Continue reading Adobe introduces AI agents to help B2B marketers navigate long buying cycles
Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise. Mike Pastore on October 6, 2025 at 9:09 am | Reading time: 4 minutes Oracle introduced new AI agents within Oracle Fusion Cloud Customer Experience (CX) today that it says will help customer experience and revenue teams … Continue reading Oracle debuts AI agents for CX and revenue teams
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps. Mike Pastore on October 3, 2025 Salesforce announced this week it is expanding its data, governance, security and semantics capabilities across its platform as it continues to build trust … Continue reading Salesforce announces new initiatives to build trust in AI agents
How Microsoft AI Agents In PCs Affect Advertisers by Laurie Sullivan , Staff Writer, August 19, 2025 When Bill Gates founded Microsoft, he envisioned more than a software company. He envisioned a “software factory, unconstrained by any single product or category.” That idea guided the company for decades, but today it’s no longer enough, Satya … Continue reading How Microsoft AI Agents In PCs Affect Advertisers
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones. Constantine von Hoffman on June 17, 2025 Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist … Continue reading Study shows AI agents struggle with CRM and confidentiality
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters. Mike Pastore on May 15, 2025 A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s … Continue reading Salesforce announces initiatives to bring trust and governance to AI agents
What Happens To Google Ads When AI Agents Collaborate by Laurie Sullivan , Staff Writer @lauriesullivan, April 14, 2025 Safe Superintelligence (SSI), cofounded by former Open AI scientist Ilya Sutskever, has become the latest AI startup to gain backing from Google and Nvidia. SSI’s value is now estimated at $32 billion in a round of funding led … Continue reading What Happens To Google Ads When AI Agents Collaboate
Billy Idol, Gwen Stefani, Paul Stanley Featured In Workday Ads For AI Agents by Laurie Sullivan , Staff Writer @lauriesullivan, April 7, 2025 Paul Stanley of KISS and Billy Idol appeared in a set of “rock star” commercials for software company Workday, and the latest ads — Carmen The Rock Star and Goodnight Rock Stars, released today … Continue reading Billy Idol, Gwen Stefani, Paul Stanley Featured In Workday Ads For AI Agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders. Mike Pastore on April 2, 2025 There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As … Continue reading 5 ways to help your B2B organization succeed with AI agents
While the solutions have a lot in common, Salesforce is getting closer to a “real” AI agent and offers more ways to customize. Constantine von Hoffman on March 6, 2025 Salesforce and Microsoft unveiled new AI sales agents (April 11, 2025), fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while … Continue reading Salesforce & Microsoft square off with new AI sales agents
