Isaac LeungJuly 8, 2015 It’s increasingly important for advertising agencies to foster closer partnerships with suppliers, beyond simple transactional arrangements centred on Service Level Agreements. According to Grant Morrell of Leo Burnett Sydney, agencies, through procurement, are being put under the microscope. Building strong relationships with suppliers will be crucial for agencies hoping to improve … Continue reading Five Steps For Improving Agency Relationships With Service Providers
Choosing the right PPC agency can be a daunting task. Columnist Matt Umbro has some tips on what you should discuss during the sales process. Matt Umbro on July 1, 2015 The PPC agency landscape is incredibility vast and competitive. During the sales process, agencies present a variety of credibility badges, including: Audits Case studies … Continue reading 3 Unique Areas To Explore When Hiring A PPC Agency
Lee ClearyJune 29, 2015 While a social media presence is vital to the marketing strategy of any business nowadays, there is quite a bit of debate around the best way to navigate the vast landscape of platforms, hashtags, 140 characters, etc. Most small to mid-sized businesses don’t have the time to manage their social channels … Continue reading Look to an Agency: 3 Reasons Why Your Business Should Outsource Social
Anand SrinivasanJune 27, 2015 An average SEO consultant handles anywhere between 5 to 10 clients at a time. While anything more than 8 clients could be a tight rope walk, it is not entirely unmanageable if you automate enough tasks to free up more time for doing real work. When discussing SEO tools, most blog … Continue reading An SEO Agency Owner’s Toolkit To Improve Productivity
Columnist Kerry Jones shares what to look for when vetting content marketing agencies to ensure your partnership is destined for success. Kerry Jones on June 24, 2015 In his recent post about the evolving agency ecosystem, Marketing Land columnist Paul Roetzer said, “Agencies are thriving because the industry is moving too fast for brands to … Continue reading 5 Signs You Should Settle Down With A Content Marketing Agency
Anna MoumtzidouJune 16, 2015 If there’s one thing I’ve learned as a digital agency designer, it’s that your digital strategy is useless without the design. Of course, I would say that, but a content strategy without design is simply half-done – incomplete. It’s all feel, no look. And guess what – your look is what … Continue reading The Digital Agency Designer: A Day in the Life
Jeff Engel Northern Ground has spent the last three years designing and building websites, mobile apps, and marketing campaigns for clients ranging from local startups to international corporations. Now, the nine-person Milwaukee digital agency wants to create its own products. Last week, Northern Ground announced it has formed an in-house, employee-owned incubator called Quarry that … Continue reading Digital Agency Northern Ground Hatches Employee-owned Incubator
Pete SenaJune 3, 2015 I love that companies come to my creative agency with big ideas about how to solve their business problem. But if you think of a brand-agency partnership like a marriage, sometimes these relationships are skipping over the messiness of getting to know each other first. Starting a relationship with a request … Continue reading To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions
Columnist Scott Rayden takes a look at why traditional hiring practices are flawed and how you can find an agency with the right vision and culture. Scott Rayden on May 14, 2015 Digital marketing agencies are a whole lot different than they were even a year ago. Straight-up channel management is part of an increasingly … Continue reading A New Way To Look At Hiring An Agency
Jason CampbellMay 6, 2015 How to handle the surprise departure of your agency counterpart. The unfortunate reality of the business world is that people don’t keep their jobs forever. The days of people joining a company, putting in 30+ years, and retiring without ever having to update their resume are long gone. This reality is … Continue reading My Agency Counterpart is Gone… Now What?
