Tag Archives: Agency

Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD)

by Chase Martin, September 14, 2016 Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. Nearly half (45%) of U.S. consumers currently use intelligent agents, such as Google’s Assistant, Apple’s Siri or Amazon’s Alexa, according to a new Forrester report. … Continue reading Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD) →

Forget who’s leaving. How about who’s staying? How to evolve your agency creative department

Effective Hiring

How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department. Allison Kent-Smith on September 12, 2016 There has been a lot of chatter about talent leaving the industry of advertising, particularly creative. … Continue reading Forget who’s leaving. How about who’s staying? How to evolve your agency creative department →

Selling your agency, a how-to guide: Part 1 — Starting out right

Business Development

Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier. David Rodnitzky on August 23, 2016 About eight years ago, I founded 3Q Digital (initially named PPC Ad Buying, then PPC Associates). I founded the company mainly because I was tired of working … Continue reading Selling your agency, a how-to guide: Part 1 — Starting out right →

9 Things To Look For When Hiring A Web Design & Development Agency

Web Design Guidelines

by Tim Asimos Follow @timasimosAugust 20, 2016 A website redesign is an extremely important initiative that requires a large investment of your firm’s time, money and resources—and should be approached strategically. Choosing a web agency for your firm to partner with on a website redesign is a critical decision; one that shouldn’t be made without … Continue reading 9 Things To Look For When Hiring A Web Design & Development Agency →

Save Days: Dos and Don’ts of Finding a Web Design Agency

Web Design Guidelines

by Brian RegienczukAugust 19, 2016 We have interviewed hundreds of marketers and web design experts over the last few years. In all that time, there have been some common time wasters that consistently come up. We are here to help you take those days back with expert advice on what not to do and what … Continue reading Save Days: Dos and Don’ts of Finding a Web Design Agency →

How to Choose a Video Agency

Video Tools

August 3, 2016 If your brand is considering getting into video—or mixing up the way you do it—now is the time. Online video is only growing. (According to Cisco, global video traffic will be 82% of all consumer Internet traffic by 2020.) That means there is tremendous opportunity to get your quality branded content in … Continue reading How to Choose a Video Agency →

Finding the Right Digital Marketing Agency For Your Business

Outsourcing

by Lucy Atkins July 28, 2016 Follow @LucyInfusedMJuly 28, 2016 Each businesses goals and ambitions are different, each will have a different ethos and milestones that they want to achieve across a set period of time. The aim of all digital marketing activities is to help your business achieve these goals, ideally taking your company … Continue reading Finding the Right Digital Marketing Agency For Your Business →

Perfect your agency pitch: tips from an in-house marketer

Outsourcing

Marketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want. Amy Bishop on July 28, 2016 I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty … Continue reading Perfect your agency pitch: tips from an in-house marketer →

From in-house to agency: how to adapt

Marketing Guide

Ready to make the leap from in-house to agency? Columnist Matt Clough discusses what you should expect and offers some tips on how to make it a smooth transition. Matt Clough on July 25, 2016 As a digital marketing professional, you may ask yourself at some point whether you’d prefer to work as an … Continue reading From in-house to agency: how to adapt →

Is your online marketing agency relationship worth saving?

Outsourcing

Things started out so well between you and your agency, but now it seems that you just aren’t seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right — or break things off. Jacob Baadsgaard on July 21, 2016 You may have heard the news when … Continue reading Is your online marketing agency relationship worth saving? →