Once your acquisition is signed, what’s next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients, how to maintain your culture and how to work with your new owner. David Rodnitzky on December 13, 2016 So you’ve sold your agency — congrats! Now you … Continue reading Selling your agency, Part 5: The transition
John Miller — December 12, 2016 Follow @ScribeMiller— December 12, 2016 Making the right decision when hiring a digital agency can be difficult. It’s hard to know who is going to be the best fit for your company. Sometimes it’s hard to know what you want except that “it’s time to hire an agency.” This … Continue reading Questions to Ask When Hiring a Digital Agency
Bill Faughnan — December 9, 2016 — December 9, 2016 Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better … Continue reading Why Your PPC Agency Needs to Focus on the Full Funnel
If you’re on the fence about whether or not it’s time to bring in an agency, check out columnist Craig Weinberg’s quiz of nine questions to ask yourself. Craig Weinberg on December 5, 2016 As my department at 3Q Digital grows, I get the chance to talk to a lot of people across a … Continue reading Should you hire a mobile marketing agency or keep it in-house?
Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business. Jacob Baadsgaard on November 30, 2016 Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that … Continue reading Is in-house marketing better than using an agency?
For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment. Amy Gesenhues on November 18, 2016 Intel Corporation Headquarters — The Robert Noyce Building, Santa Clara, California (Photo credit: Walden Kirsch/Intel Corp.) In September of 2014, Teresa Herd joined Intel as … Continue reading A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers. David Rodnitzky on November 15, 2016 When evaluating different job offers, compensation is always a major factor, but it is rarely the only consideration: Job stability, compensation, … Continue reading Selling your agency, a how-to guide, Part 4: Making the deal happen
In Part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker. David Rodnitzky on October 19, 2016 Selling your agency, a how-to guide: Part 1 – Starting out right Selling your … Continue reading Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign. Ian Bowden on November 16, 2016 After spending several years in a media agency, I’ve come to the opinion that link outreach teams have the most difficult … Continue reading Why link outreach teams have the most difficult job in the agency
Sahail Ashraf — November 15, 2016 Follow @Talcontent— November 15, 2016 Social media agencies have it tough, because one of the very first things they have to do when they have won a new client is develop a content strategy for them. Initially, it can seem pretty easy. What is the client doing, and is … Continue reading Social Media Agency? Got A New Client? Here’s What To Do Next
