Tag Archives: Agency

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia

Mergers and Acquisitions

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia by Richard Whitman , Columnist, April 5, 2023 Public affairs-focused research firm Fors Marsh has acquired marketing agency Brunet-Garcia, a minority-owned firm that specializes in cause-related issues.   The two organizations have worked together in the past and are now combining to take on some of today’s challenging … Continue reading Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia →

SF Agency Feld Advertising Expands Media Practice

Advertisement Agencies

SF Agency Feld Advertising Expands Media Practice by Steve McClellan  @mp_mcclellan, March 31, 2023 San Francisco-based Feld Advertising is expanding its media department with the hiring of Jon Sklaroff as Senior digital manager, a new position.   Sklaroff reports directly to Executive Media Director Elizabeth Dorrance and is tasked with expanding the agency’s growing digital … Continue reading SF Agency Feld Advertising Expands Media Practice →

Agency New Biz Continues To Recede Through First 8 Months

Agency Business

Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese  @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months →

Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists

Social Media Impact

Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists by Tony Silber , Staff Writer, June 17, 2022 It’s been apparent since at least the 2016 presidential election — and probably well before — that social media spreads and amplifies misinformation and disinformation. Its toxic effect has damaged societies across the globe. Never mind … Continue reading Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists →

Want to Develop Your Agency? Establish Your Unique Expertise

Agency Business

Want to Develop Your Agency? Establish Your Unique Expertise by Drew McLellan , June 3, 2022 The buying cycle changed during the pandemic. According to a Demand Gen Report survey from 2020, 68% of B2B buyers said their purchasing cycles took longer than the year before. Prospective clients still go through the same stages, but their journeys … Continue reading Want to Develop Your Agency? Establish Your Unique Expertise →

The new cyberspace agency needs to tackle fraud, not just cyberattacks

Cyber Attacks

By Dan Woods   April 13, 2022   For decades, cybersecurity experts have been held back by a relative lack of federal involvement across a range of issues in cyberspace. Now they’ve finally got their wish, but will the Bureau of Cyberspace and Digital Policy (CDP), which the State Department announced last week, focus on … Continue reading The new cyberspace agency needs to tackle fraud, not just cyberattacks →

Havas Group Takes Majority Stake In Agency Frontier Australia

Partnerships

Havas Group Takes Majority Stake In Agency Frontier Australia by Steve McClellan  @mp_mcclellan, March 18, 2022 Havas Group this week said it has taken a majority interest in Australia’s performance marketing agency, Frontier Australia, an agency the Group has previously worked with.   Frontier will be integrated into Havas Group’s Edge Performance Network (EPN). Terms weren’t … Continue reading Havas Group Takes Majority Stake In Agency Frontier Australia →

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