IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions. Kim Davis on February 9, 2022 NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual … Continue reading Marketers look to adtech and agencies to solve the addressability problem
Tag Archives: Agencies
How are digital agencies helping marketers transform in 2022?
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients. Chris Wood on January 21, 2022 The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform … Continue reading How are digital agencies helping marketers transform in 2022?
Where Did All the Social Media Agencies Go?
Arik Hanson January 11, 2022 One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” Good question, right? I mean, there aren’t that many “social media agencies.” But, many ad, PR and digital agencies claim to offer social media … Continue reading Where Did All the Social Media Agencies Go?
Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs
Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs by Laurie Sullivan @lauriesullivan, July 13, 2021 Amazon wants advertisers to increase their reliance on advertising across its properties, so it introduced a partner network of international agencies and tool providers designed to build a community for its advertising business. The Amazon Advertising Partner Network … Continue reading Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs
How Agencies Acquire Data And Their Greatest Needs
How Agencies Acquire Data And Their Greatest Needs by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2021 Half of agencies participating in the study outsource data functions and cite this as a critical business strategy, with 59% of respondents saying data is important to the success of the organization, according to a study released this … Continue reading How Agencies Acquire Data And Their Greatest Needs
Brands Love ‘Customer Segmentation,’ Agencies, Not So Much
Brands Love ‘Customer Segmentation,’ Agencies, Not So Much by Michael McLaren , Op-Ed Contributor, June 4, 2021 Marketing today is all about the customer, right? Well, it certainly should be, but this week’s intent data reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the process of … Continue reading Brands Love ‘Customer Segmentation,’ Agencies, Not So Much
Why Social Media Reporting Should Be Automated: How Does It Help Agencies?
Laura Sensecall December 20, 2020 More and more social media agency teams are automating their reporting. It’s obviously very helpful. But why is there a need for it? And does it actually help agencies? When it comes to social media marketing, there is a lot to do. Agencies are built on it. With clients that … Continue reading Why Social Media Reporting Should Be Automated: How Does It Help Agencies?
How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal
Navneet Kaushal August 31, 2020 The past few months have been tough for most businesses on a global scale because of the COVID-19 pandemic. Most businesses reacted by scaling down on their digital marketing efforts in a bid to break even as sales were generally going down. Economies are now slowly recovering, and it is … Continue reading How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal
Remote Work at Agencies: 15 Predictions on Longer-Term Impacts
Karl Sakas — June 5, 2020 What’s the long-term impact of remote work at agencies? Here are my 15 predictions. How might COVID-19 impact remote work on a long-term basis? Eventually, your agency can work without [most of] today’s interruptions. People will travel again; fingers crossed on a vaccine. But then what? What about staffing … Continue reading Remote Work at Agencies: 15 Predictions on Longer-Term Impacts
3 ways digital marketing agencies will change due to COVID-19
As we progress, it is important to adapt your strategy, organization and communication. John Lincoln on May 1, 2020 If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I … Continue reading 3 ways digital marketing agencies will change due to COVID-19
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