Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast. Mike Pastore on October 24, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think … Continue reading AI is changing the hiring practices of marketing agencies
May 21, 2025 Why independent agencies are built for the future BY Michael McIntyre People keep telling me that big agencies are the future—that you need massive scale, deep pockets, and cutting-edge tech to survive. But after 25 years in this business, I’ve seen firsthand that raw creativity and genuine curiosity still drive the best work. … Continue reading Why independent agencies are built for the future
More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway. Mike Pastore on April 7, 2025 At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up … Continue reading The latest trend in martech M&A: Agencies buying data collaboration firms
February 19, 2025 By the numbers: Trump and Musk’s layoffs at U.S. agencies Here are details on some of the layoffs at federal departments and agencies. BY Reuters U.S. President Donald Trump and billionaire Elon Musk, one of his closest advisers, have mounted a sweeping campaign to slash the size of the 2.3 million-strong federal workforce, … Continue reading By the numbers: Trump and Musk’s layoffs at U.S. agencies
February 07, 2025 Trump administration asks federal agencies for lists of underperforming workers The Office of Personnel Management directed federal agencies to submit names of every worker who has received less than a ‘fully successful’ performance rating in the past three years and to note if any have been on performance plans. BY Associated Press … Continue reading Trump administration asks federal agencies for lists of underperforming workers
Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity. Mike Pastore on July 26, 2024 A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to … Continue reading Acquisitions signal agencies are betting on influencer marketing
Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world. Jim Ewel on May 31, 2024 AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam … Continue reading AI is a threat to some marketing agencies, an opportunity for others
May 10, 2024 Here’s how California state agencies plan to use generative AI The state hopes that AI tools will improve public service functions such as road safety and call wait times. BY Associated Press Generative artificial intelligence tools will soon be used by California’s government. Democratic Gov. Gavin Newsom’s administration announced Thursday the state will … Continue reading Here’s how California state agencies plan to use generative AI
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue. Greg Manfre on January 22, 2024 Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are … Continue reading Why agencies need to work closely with client RevOps teams
Agencies Fear Missing AI Adoption by Laurie Sullivan , Staff Writer @lauriesullivan, December 6, 2023 Agencies refuse to be left behind in the artificial intelligence (AI) frenzy. Many expect the AI-driven savings to more than double year-over-year (YoY), increasing by 134% in 2024. About 25% of larger agencies with more than 100 employees expect more than … Continue reading Agencies Fear Missing AI Adoption
