Carissa PayneMarch 17, 2015 How to Develop an Effective Affiliate Marketing Strategy A few months ago we published a post that focused on the ins and outs of how affiliate marketing works. A compelling point made in the post was that, if managed properly, affiliate marketing can bring in up to 10-20% of online revenue … Continue reading Affiliate Marketing 101: Part II
Robert GlazerMarch 3, 2015 A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marketing channels. Doing it badly can reward the wrong programs or affiliates. But there are ways to do it well. When a soccer team scores a goal, which … Continue reading How Inaccurate Attribution Can Hurt Your Affiliate Program
Tyla CobbMarch 1, 2015 These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever … Continue reading Five Things To Consider Before Taking Your Affiliate Program Global
Amy ScanlonFebruary 23, 2015 Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate … Continue reading How Small Businesses Can Scale Their Affiliate Program
Columnist Liane Dietrich examines six new publisher models driving next-level performance in affiliate marketing. Liane Dietrich on February 20, 2015 Affiliate marketing sure looks a lot different than it did 20 years ago. Gone are the flashing banners, pop-up ads and discount-only conversions of years past. While there’s no denying that coupon sites are largely … Continue reading The Affiliate Publisher Evolution
Thanks to a new policy Pinterest will no longer be welcoming affiliate links — leaving Power Pinners powerless to monetize their following. Greg Finn on February 13, 2015 Apologies, power pinners, your affiliate revenue will be coming to a screeching halt. Early this morning, Pinterest has announced that they’ll be removing all “affiliate links, redirects, … Continue reading Adios Affiliates! Pinterest Pulls The Plug On Affiliate Links
Michelle BizzellJanuary 28, 2015 Maybe you are just dipping your toe in, or maybe you’re in the deep end. Either way, you’ve found yourself in the affiliate marketing pool. Now you want to take it to the next level. Your content is good, but you know it can be great. Where do you start? A … Continue reading How To Write Better Affiliate Marketing Content
Robert GlazerJanuary 2, 2015 Many CMOs in charge of affiliate management aren’t entirely sure what they need to run a successful program. In the best-case scenario, their programs don’t reach their full potential. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed. … Continue reading How To Effectively Manage An Affiliate Program
Contributor Adam Weiss reviews affiliate marketing trends that arose in 2014 and discusses how to prepare for what lies ahead in the new year. Adam Weiss on December 26, 2014 The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since … Continue reading Planning For Success: 5 Affiliate Marketing Resolutions For 2015
Robert Glazer December 25, 2014 Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality measures more than just new customers — … Continue reading Understanding Incrementality In Affiliate Programs
