Tag Archives: Advocates

5 key characteristics that enable companies to cultivate customer advocates

What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion. Matt Zilli on August 7, 2018   Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. … Continue reading 5 key characteristics that enable companies to cultivate customer advocates

Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy

Todd Kunsman — April 27, 2018 Follow @OhSoFreshMusic — April 27, 2018 Is your company’s social content getting buried with little engagement? Does your company’s social strategy need a boost? If those two questions come to mind or you are looking for new ways to improve your social media strategy, then you came to the … Continue reading Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy

8 Tips for Leveraging Employees as Brand Advocates on Social Media

Antonia Hite — March 9, 2018 — March 9, 2018 Social media advocacy refers to using your employees and your clients to promote your brand. In the peer-to-peer world that we live in, it’s essential that prospective clients and hires hear about your firm from their peers—your clients and employees. Whether your company’s goals are … Continue reading 8 Tips for Leveraging Employees as Brand Advocates on Social Media

Why emotion is crucial to create brand advocates — and what you can do about it

How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage. Jim Dicso on August 25, 2017   If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part … Continue reading Why emotion is crucial to create brand advocates — and what you can do about it

Employee Promotions Turn Employees into Co-Brand Credit Card Advocates

David Wilson — October 28, 2016 — October 28, 2016 When it comes to co-brand credit cards, employees of the co-brand are the ultimate ambassadors to prospects and cardholders, but promoting credit cards is not always a top priority for them. One way to get them enthused is through employee promotions. However, not all promotions … Continue reading Employee Promotions Turn Employees into Co-Brand Credit Card Advocates

A No-Fuss Approach For Engaging Finance Advocates

by Jillian Wood May 27, 2016May 27, 2016 Those who work in finance are detail-oriented, consummate professionals. They can seem like outsiders, working a monotonous—often thankless—job, but the work that finance professionals do is critical to any business. Engaging with finance professionals is challenging when you consider that they can fall into one of two … Continue reading A No-Fuss Approach For Engaging Finance Advocates

10 Tips and 4 Tools To Turn Your Employees Into Powerful Brand Advocates

by Aditi Prakash May 9, 2016 Follow @adi199341May 9, 2016 Employee advocacy is a pretty simple concept – you get your employees on social media and allow them to share brand-related content in order to boost your brand’s voice. To keep the sharing consistent, you have to keep track of each employee’s sharing and progress- … Continue reading 10 Tips and 4 Tools To Turn Your Employees Into Powerful Brand Advocates