How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage. Jim Dicso on August 25, 2017 If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part … Continue reading Why emotion is crucial to create brand advocates — and what you can do about it
Deepak Sakhuja — November 8, 2016 Follow @RippleLinks— November 8, 2016 Influencer marketing has been doing the rounds in the industry for a significant period of time with brands capitalizing on the concept of influencing customers and their purchase decisions. The question now is – how can we move a step ahead with influencer marketing? … Continue reading 3 Ways to Turn Influencers into Your Brand Advocates
David Wilson — October 28, 2016 — October 28, 2016 When it comes to co-brand credit cards, employees of the co-brand are the ultimate ambassadors to prospects and cardholders, but promoting credit cards is not always a top priority for them. One way to get them enthused is through employee promotions. However, not all promotions … Continue reading Employee Promotions Turn Employees into Co-Brand Credit Card Advocates
by Zach Heller July 17, 2016 Follow @zhellerJuly 17, 2016 The typical marketing funnel looks like this: Awareness Interest Consideration Intent Purchase There are several different variations, depending on where you’re looking or who you’re asking. But this will do for the purposes of this post. In the past decade or so, many have added … Continue reading Turning Loyal Customers into Brand Advocates
by Jillian Wood May 27, 2016May 27, 2016 Those who work in finance are detail-oriented, consummate professionals. They can seem like outsiders, working a monotonous—often thankless—job, but the work that finance professionals do is critical to any business. Engaging with finance professionals is challenging when you consider that they can fall into one of two … Continue reading A No-Fuss Approach For Engaging Finance Advocates
by Olivier Choron May 26, 2016 Follow @purechannelappsMay 26, 2016 There’s a lot of talk in the social media world about employee advocacy; the act of your employees sharing brand content through their own social media accounts. The popularity of employee advocacy programs stems from its proven ability to drive increased leads and awareness for … Continue reading Who Are Your Social Advocates?
by Aditi Prakash May 9, 2016 Follow @adi199341May 9, 2016 Employee advocacy is a pretty simple concept – you get your employees on social media and allow them to share brand-related content in order to boost your brand’s voice. To keep the sharing consistent, you have to keep track of each employee’s sharing and progress- … Continue reading 10 Tips and 4 Tools To Turn Your Employees Into Powerful Brand Advocates
by Sarah Goodall April 28, 2016April 28, 2016 Last Sunday saw the 36th London marathon take place and as an aspiring marathon runner (I’ve only ever managed a half marathon – a funny story if you have time) I watched in awe as thousands of runners take to the road after months of training, dedication … Continue reading Know Your Advocates. Focus Your Social Training
By David Schneider February 18th, 2016 So you’ve got brand advocates (great!), and now you want to reward them. But perhaps you don’t have $100 lying around to hand out to every single user who is pushing your brand. Or maybe, you just want to be a bit more creative than that. After all, you know … Continue reading How To Reward Your Brand Advocates (Without Money)
by David Campbell December 6, 2015December 6, 2015 I have to disagree to a mindset that growth hacking is just another buzzword. Growth hacking is a unique practice with its set of goals, and it often extends beyond digital marketing, per se, to include using branding and even customer service as marketing devices. In the … Continue reading Growth Hacking Tricks: Turn your Difficult Clients into Real Brand Advocates!