Tag Archives: Advocacy

What Does the Growth of Advocacy Mean For Customer Success Teams?

Teresa Becker — October 29, 2019 As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. Although they are true champions of your brand and your product, advocates are definitely shaking things … Continue reading What Does the Growth of Advocacy Mean For Customer Success Teams?

How Employee Advocacy Software is Enhancing Business Results Today

Todd Kunsman — October 7, 2019 Follow @OhSoFreshMusic More than ever, organizations are looking to stand out among the competition and also be seen among the massive online world of noise. In your organization, there are most likely a handful of software platforms chosen to help combat the above challenges. The goal is that these … Continue reading How Employee Advocacy Software is Enhancing Business Results Today

Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?

Arik Hanson — October 5, 2019 Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer, the most trusted relationship people have right now … Continue reading Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?

Employee Advocacy and Executive Social Activation: Better Together

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. And, that is assuming you are able to produce enough marketing content to keep your employee … Continue reading Employee Advocacy and Executive Social Activation: Better Together

5 Employee Advocacy Mistakes Your Company Should Avoid

Todd Kunsman — December 16, 2017 Follow @OhSoFreshMusic — December 16, 2017 Employee advocacy has continued to grow and be an important strategy for companies to implement. Especially as social media continues to be a popular aspect to most businesses, employee advocacy is no longer just a “trend.” Many large and recognizable companies like Dell, … Continue reading 5 Employee Advocacy Mistakes Your Company Should Avoid

Essential Referral Emails: Part 3 – The Advocate Stats Email

  This article is the next in our series covering the emails that power referral programs. Here, we  cover an often overlooked but important need: keeping advocates engaged. Imagine, an advocate shares and is thanked (see the first and second articles in this series for more there)… then, what happens? Well, until a referred friend … Continue reading Essential Referral Emails: Part 3 – The Advocate Stats Email