Michael Gullan — February 11, 2020 The year 2020 once seemed so far away — with flying cars, robots, video calling and even smart homes. Well, the future has arrived, and hasn’t changed much. Especially in business. No matter the sector or size still, businesses rely heavily on customer loyalty. Loyalty can best be achieved … Continue reading Digital Trends Changing Advocacy and CRM in 2020
Teresa Becker — October 29, 2019 As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. Although they are true champions of your brand and your product, advocates are definitely shaking things … Continue reading What Does the Growth of Advocacy Mean For Customer Success Teams?
Todd Kunsman — October 7, 2019 Follow @OhSoFreshMusic More than ever, organizations are looking to stand out among the competition and also be seen among the massive online world of noise. In your organization, there are most likely a handful of software platforms chosen to help combat the above challenges. The goal is that these … Continue reading How Employee Advocacy Software is Enhancing Business Results Today
Arik Hanson — October 5, 2019 Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer, the most trusted relationship people have right now … Continue reading Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?
One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. And, that is assuming you are able to produce enough marketing content to keep your employee … Continue reading Employee Advocacy and Executive Social Activation: Better Together
Todd Kunsman — January 31, 2019 Follow @OhSoFreshMusic — January 31, 2019 When done correctly, employee advocacy is one of the best assets any business can use to exponentially expand the reach of the company on social media and to cultivate a more positive brand image. Yet, this is only a portion of how an … Continue reading The 4 Key Reasons For a Strategic Employee Advocacy Program
Todd Kunsman — December 16, 2017 Follow @OhSoFreshMusic — December 16, 2017 Employee advocacy has continued to grow and be an important strategy for companies to implement. Especially as social media continues to be a popular aspect to most businesses, employee advocacy is no longer just a “trend.” Many large and recognizable companies like Dell, … Continue reading 5 Employee Advocacy Mistakes Your Company Should Avoid
Patrick Panuncillon — September 22, 2017 — September 22, 2017 geralt / Pixabay Most of us are guilty in the occasional, if not, regular humble-bragging about a new job, new position or about the completion of a big work project on social channels such as Facebook and Twitter. We tag Facebook and Instagram posts and … Continue reading Employee Advocacy: How to Motivate Your Staff
This article is the next in our series covering the emails that power referral programs. Here, we cover an often overlooked but important need: keeping advocates engaged. Imagine, an advocate shares and is thanked (see the first and second articles in this series for more there)… then, what happens? Well, until a referred friend … Continue reading Essential Referral Emails: Part 3 – The Advocate Stats Email
Rebecca Scott — August 1, 2017 Follow @Becky1208 — August 1, 2017 Hillyne / Pixabay A widely held but false belief or idea. If you look up the word ‘Myth’ in a dictionary, that’s what you’ll be told it is. So simple. Correction – deceptively simple. In a world when everything has moved to the … Continue reading Don’t be Myth-Taken: 7 Employee Advocacy Questions Answered