Tag Archives: Advocacy

Employee Advocacy: Empowering Your Teams on Social Media

Tom Whatley August 19, 2021 Businesses looking to expand their reach online should consider setting up an employee advocacy program. Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. But, only 17% of businesses have implemented a formal, comprehensive policy. Allowing your employees to represent … Continue reading Employee Advocacy: Empowering Your Teams on Social Media

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds by Ray Schultz , December 4, 2020 The discipline of customer marketing has undergone a shift during the COVID-19 pandemic, judging by State of Customer Marketing, a study by customer engagement firm Influitive. In 2017, the top activities conducted by marketing teams were customer … Continue reading Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds

7 Employee Advocacy Platforms Your Company Should Consider Using

Todd Kunsman June 25, 2020 No matter where employees are working — whether remotely or in various office locations — your organization must find ways to keep them engaged and contributing. One of the best ways to do so is with an employee advocacy platform. These are platforms that act as the organized central hub … Continue reading 7 Employee Advocacy Platforms Your Company Should Consider Using

What Does the Growth of Advocacy Mean For Customer Success Teams?

Teresa Becker — October 29, 2019 As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. Although they are true champions of your brand and your product, advocates are definitely shaking things … Continue reading What Does the Growth of Advocacy Mean For Customer Success Teams?

How Employee Advocacy Software is Enhancing Business Results Today

Todd Kunsman — October 7, 2019 Follow @OhSoFreshMusic More than ever, organizations are looking to stand out among the competition and also be seen among the massive online world of noise. In your organization, there are most likely a handful of software platforms chosen to help combat the above challenges. The goal is that these … Continue reading How Employee Advocacy Software is Enhancing Business Results Today

Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?

Arik Hanson — October 5, 2019 Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer, the most trusted relationship people have right now … Continue reading Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?

Employee Advocacy and Executive Social Activation: Better Together

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. And, that is assuming you are able to produce enough marketing content to keep your employee … Continue reading Employee Advocacy and Executive Social Activation: Better Together

5 Employee Advocacy Mistakes Your Company Should Avoid

Todd Kunsman — December 16, 2017 Follow @OhSoFreshMusic — December 16, 2017 Employee advocacy has continued to grow and be an important strategy for companies to implement. Especially as social media continues to be a popular aspect to most businesses, employee advocacy is no longer just a “trend.” Many large and recognizable companies like Dell, … Continue reading 5 Employee Advocacy Mistakes Your Company Should Avoid