Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Tag Archives: Advertising
Twitter Opens Advertising To Allow Cannabis Ads
Twitter Opens Advertising To Allow Cannabis Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 17, 2023 Twitter has updated its advertising policies to allow cannabis ads to run on its service in states where it is legal, in accordance with federal guidelines. The social site will only accept pre-authorized sellers and cannabis advertisers licensed by … Continue reading Twitter Opens Advertising To Allow Cannabis Ads
Leveraging ChatGPT to save advertising professionals’ time by Fluency
Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical. Fluency on February 10, 2023 The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work … Continue reading Leveraging ChatGPT to save advertising professionals’ time by Fluency
Amazon Publisher Direct And Paramount Advertising Expand Partnership
Amazon, Paramount Advertising Expand Partnership by Laurie Sullivan @lauriesullivan, January 31, 2023 Amazon Publisher Direct (APD), announced at Unboxed 2022, has expanded an agreement with Paramount Global. The news announced Tuesday focuses on advertisers using Amazon DSP to programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform. It also includes the company’s ad-supported … Continue reading Amazon Publisher Direct And Paramount Advertising Expand Partnership
How advertising creatives can succeed in the knee-buckling and night sweats of the 2023 economy
By Jeff Beer January 08, 2023 Within the next six months, about 40% of U.S. marketers plan to fire their advertising agency. The source: a November 2022 survey by the agency-brand matchmaker SetUp, which talked to such brands as Coca-Cola, Delta Air Lines, Warner Bros., UPS, Discovery, and Home Depot, to name a few. … Continue reading How advertising creatives can succeed in the knee-buckling and night sweats of the 2023 economy
EU hits Meta with $414m fine over advertising practices
Ireland’s data privacy board punishes Meta for effectively forcing users to accept targeted ads. Kim Davis on January 4, 2023 The Irish data privacy board has imposed a fine of 390 million Euros ($ 414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in … Continue reading EU hits Meta with $414m fine over advertising practices
2023 Predictions: Digital media and advertising
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path. Chris Wood on December 29, 2022 at 9:05 Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives … Continue reading 2023 Predictions: Digital media and advertising
When Does It Pay To Take A Risk In Advertising?
When Does It Pay To Take A Risk In Advertising? by Laurie Sullivan @lauriesullivan, December 22, 2022 Trust is powerful. Risk is tricky. B2B marketing trends reveal that businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023 despite indications of impending recession, according to data from Sapio … Continue reading When Does It Pay To Take A Risk In Advertising?
Elon Musk says Apple has ‘fully resumed’ advertising on Twitter
Elon Musk has begun his takeover of Twitter Karissa Bell @karissabe After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, Chief Financial Officer Ned Segal and other top execs. Musk is taking … Continue reading Elon Musk says Apple has ‘fully resumed’ advertising on Twitter
FTC Releases New Advertising Compliance Guidance For Health Care Products
FTC Releases New Advertising Compliance Guidance For Health Care Products by Laurie Sullivan @lauriesullivan, December 21, 2022 The FTC has released new guidance in a 40-page document to update and replace Dietary Supplements: An Advertising Guide for Industry, issued in 1998. The document provides guidance to help ensure that claims about the benefits and safety … Continue reading FTC Releases New Advertising Compliance Guidance For Health Care Products
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