SF Agency Feld Advertising Expands Media Practice by Steve McClellan @mp_mcclellan, March 31, 2023 San Francisco-based Feld Advertising is expanding its media department with the hiring of Jon Sklaroff as Senior digital manager, a new position. Sklaroff reports directly to Executive Media Director Elizabeth Dorrance and is tasked with expanding the agency’s growing digital … Continue reading SF Agency Feld Advertising Expands Media Practice
Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product. Constantine von Hoffman on March 22, 2023 Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected … Continue reading Instagram unveils two new advertising channels
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2023 Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance of broad match. BMM keywords previously served as … Continue reading Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Microsoft Moves Into New Era Of Advertising, Automation by Laurie Sullivan @lauriesullivan, March 16, 2023 Microsoft will integrate the technology behind ChatGPT into its workplace software, upgrading PowerPoint, Word, Excel and Outlook with new capabilities in its latest move to win the race toward automation and artificial intelligence across business products and advertising. The company … Continue reading Microsoft Moves Into New Era Of Advertising, Automation
In this webinar, learn how you can target audiences at the right time and at the right cost. Cynthia Ramsaran on March 16, 2023 at 4:38 pm | Reading time: 1 minute With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides … Continue reading The power of programmatic advertising
By Sarah Bregel March 15, 2023 We just celebrated National Women’s Day, and we’re still in the middle of Women’s History Month. But what most women want isn’t another day or month—another theatrical pat on the back designed for other people’s comfort. They just want to earn as much as their male counterparts. It isn’t … Continue reading Finance, advertising, and accounting are the worst for gender-pay fairness, poll says
Rebuilding A Broken Brand Through Smart Marketing & Advertising by Dave Morgan , Featured Contributor, March 9, 2023 We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this: “Our brand had gotten a bit … Continue reading Rebuilding A Broken Brand Through Smart Marketing & Advertising
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today’s gaming audiences. Tim Parkin on March 10, 2023 Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with … Continue reading In-game advertising: A marketer’s guide
Is your organization ready for automation? We have your checklist for success. Fluency on February 21, 2023 The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such … Continue reading Digital advertising automation is here: Are you ready? by Fluency
It’s finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting’s benefits. Ken Zachmann on February 20, 2023 Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. It’s taken longer for that promise to become real, but we’re now at the inflection point. The rise of … Continue reading 4 tips to get the most out of CTV advertising
