Tag Archives: Advertiser

Report: Key to SMB advertiser retention is onboarding engagement and early upselling

Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business market. Greg Sterling on June 20, 2018   Customer retention is a persistent and vexing problem for many companies that serve the small and medium-size business (SMB) market. But enterprise software company Vendasta thinks that it has found a formula of sorts … Continue reading Report: Key to SMB advertiser retention is onboarding engagement and early upselling

Why every digital advertiser should demand transparency

What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners. Ratko Vidakovic on August 15, 2016   The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as … Continue reading Why every digital advertiser should demand transparency