Tag Archives: Advertiser

Proposed AI Bills To Affect Every Advertiser

Proposed AI Bills To Affect Every Advertiser by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2024 California needs more money to support several laws that took effect on January 1, 2024, such as becoming the first state to offer free health insurance for all undocumented immigrants coming into the U.S. based on President Biden’s policies, … Continue reading Proposed AI Bills To Affect Every Advertiser →

Microsoft Advertiser Identity Verification Takes On New Policy

Microsoft Advertisement

Microsoft Advertiser Identity Verification Takes On New Policy by Laurie Sullivan @lauriesullivan, August 15, 2023 Microsoft has reversed its decision to ban ads from unverified marketers. The company on Tuesday announced that it will pause ads for several reasons as the advertiser completes the Advertiser Identity Verification (AIV) process for new accounts. “After additional review … Continue reading Microsoft Advertiser Identity Verification Takes On New Policy →

Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible

Advertisement Industry

Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible by Joe Mandese @mp_joemandese, February 4, 2022 Consumers are increasingly aware of ads appearing adjacent to “unsafe content” in social media feeds and most of them hold the platforms accountable for it, but more than a third believe it … Continue reading Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible →

11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

PPC Advertisement

Susie Marino October 31, 2021 Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out … Continue reading 11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips) →

Be a clown, advertiser

Advertisement Industry

Create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives. Peter Minnium on July 29, 2019 I contemplated the theme for this mid-summer article while I was prepping my beach reading list, looking for easy, engaging and entertaining material to replenish my brain while my body rests waterside. … Continue reading Be a clown, advertiser →

Report: Key to SMB advertiser retention is onboarding engagement and early upselling

Reports

Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business market. Greg Sterling on June 20, 2018 Customer retention is a persistent and vexing problem for many companies that serve the small and medium-size business (SMB) market. But enterprise software company Vendasta thinks that it has found a formula of sorts … Continue reading Report: Key to SMB advertiser retention is onboarding engagement and early upselling →

Why every digital advertiser should demand transparency

Digital Marketing Tools

What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners. Ratko Vidakovic on August 15, 2016 The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as … Continue reading Why every digital advertiser should demand transparency →