Researchers found marketers value AI’s efficiency but remain concerned about organizational readiness and the profession’s future. By Constantine von Hoffman , Senior Editor, MarTech Published on July 15, 2026 • Last updated on July 15, 2026 • 4 minutes read While marketers find AI a great help, they are increasingly concerned about organizational readiness and … Continue reading Marketing’s AI challenge goes beyond adoption
AI adoption is nearly universal in CX, but organizations are divided on architecture, governance, and building customer trust while proving ROI. By Constantine von Hoffman Published on July 10, 2026 Ninety percent of CX organizations are now piloting or deploying AI, according to Five9’s “2026 Business Leaders CX Report.” Overall, the report found … Continue reading AI adoption hits 90% as CX deployment paths diverge
Ad Workflow Woes Stalling AI Adoption by Laurie Sullivan , Staff Writer, May 12, 2026 Despite everything advertisers hear about the benefits of performance using agentic and generative AI in ad campaigns, marketers face challenges finding the budgets, implementing the technology, and understanding exactly how it works. Taboola commissioned a survey of 200 marketers responsible … Continue reading Ad Workflow Woes Stalling AI Adoption
From compliance exposure to lost revenue, weak governance is turning AI gains into hidden liabilities. By Allen Martinez Published on May 6, 2026 Anthropic just crossed the $ 30 billion revenue run rate, built on companies deploying AI agents into core workflows. Eighty-two percent of those companies’ CIOs admit they cannot govern what … Continue reading Why AI agent adoption is creating unseen risk across the enterprise
Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go. By Constantine von Hoffman Published on May 1, 2026 AI is becoming a standard part of how people shop, but there is a clear limit to how far consumers are willing … Continue reading AI shopping hits a trust ceiling even as AI adoption rises
Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click. By Becky Simms Published on April 13, 2026 Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is … Continue reading AI search adoption splits along income lines
April 06, 2026 Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption BY Pavithra Mohan Lean In, the feminist organization founded by Sheryl Sandberg, has a new focus: fighting the gender gap in AI adoption. The nonprofit has put out new research that digs into how women use AI in the workplace relative … Continue reading Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. By Frans Riemersma Published on April 2, 2026 AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% … Continue reading Why AI adoption is high but integration is failing in martech
Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change. By Talisha Padgett Published on March 17, 2026 Last updated on March 17, 2026 Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing … Continue reading Middle managers are the missing link in AI adoption
SEO isn’t dead. But AI chat adoption is faster than most teams realize. Brad Anderson If your organic traffic looks flat while impressions stay steady, you’re not imagining it. We’ve seen this pattern across B2B SaaS and ecommerce accounts since late 2023. Rankings hold. Clicks slip. Meanwhile, leadership’s awareness of why competitors … Continue reading SEO isn’t dead. But AI chat adoption is faster than most teams realize.
