Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click. By Becky Simms Published on April 13, 2026 Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is … Continue reading AI search adoption splits along income lines
April 06, 2026 Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption BY Pavithra Mohan Lean In, the feminist organization founded by Sheryl Sandberg, has a new focus: fighting the gender gap in AI adoption. The nonprofit has put out new research that digs into how women use AI in the workplace relative … Continue reading Sheryl Sandberg’s Lean In is fighting the gender gap in AI adoption
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. By Frans Riemersma Published on April 2, 2026 AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% … Continue reading Why AI adoption is high but integration is failing in martech
Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change. By Talisha Padgett Published on March 17, 2026 Last updated on March 17, 2026 Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing … Continue reading Middle managers are the missing link in AI adoption
SEO isn’t dead. But AI chat adoption is faster than most teams realize. Brad Anderson If your organic traffic looks flat while impressions stay steady, you’re not imagining it. We’ve seen this pattern across B2B SaaS and ecommerce accounts since late 2023. Rankings hold. Clicks slip. Meanwhile, leadership’s awareness of why competitors … Continue reading SEO isn’t dead. But AI chat adoption is faster than most teams realize.
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity. Frans Riemersma on December 11, 2025 Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. … Continue reading How to speed up AI adoption and turn hype into results
AI won’t work if you can’t feed it data, and it’s going hungry at many organizations. Mike Pastore on November 7, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Hightouch Marketers most often cite tools as their top pain point, but 75% of the time the real problem … Continue reading Data accessibility continues to stall AI adoption
October 15, 2025 The 3 personalities of AI adoption Provide strategic context and human compassion for AI changes to improve success.
AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality. Angelina Eng on October 7, 2025 Marketers are deploying AI tools across creative, targeting, bidding and reporting. AI is advancing fast, and promises of efficiency are everywhere. One truth cuts through the hype: AI … Continue reading AI’s value is measured in outcomes, not adoption
AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution. Mike Pastore on September 9, 2025 AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration required) from Highspot found these … Continue reading Revenue teams struggle with execution, despite widespread AI adoption
