Marketers can now implement incentives like discounts, loyalty points, and complimentary shipping in their ad units to improve engagement. Nicola Agius on October 11, 2023 Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies … Continue reading AdMob policy update: Indirect monetary items can be offered as rewards
Tag Archives: AdMob
Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob
Google Details New Gaming Ad Options, Attribution Tools by Laurie Sullivan @lauriesullivan, March 15, 2022 Google detailed several new ad options for Google Ads and AdMob during the Google for Games Developer Summit 2022 on Tuesday. The latest features aim to help developers and brands reach more players and increase app revenue. Players spent more … Continue reading Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Ginny Marvin on July 31, 2020 Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also … Continue reading Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
How to market your brand using interactive native content — Part 2
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth. Jane Loring on May 17, 2017 In the first piece of this series, we examined the different ways interactive content can assist brands in achieving … Continue reading How to market your brand using interactive native content — Part 2
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