Tag Archives: Addressability

Q&A: Clean Rooms Aren’t A Magic Solution For Addressability

Q&A: Clean Rooms Aren’t A Magic Solution For Addressability by Karlene Lukovitz @KLmarketdaily, June 29, 2023 There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, identity and addressability at multinational mobile advertising … Continue reading Q&A: Clean Rooms Aren’t A Magic Solution For Addressability →

IAB Tech Lab finalizes first addressability solution

Cookieless Targeting

Seller Defined Audiences are based on publisher-side first-party data. Kim Davis on February 24, 2022 Project Rearc, an initiative within IAB’s Tech Lab, has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The concept was first proposed in March 2021. As the name suggests, this solution rests … Continue reading IAB Tech Lab finalizes first addressability solution →

Marketers look to adtech and agencies to solve the addressability problem

Advertisement Industry

IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions. Kim Davis on February 9, 2022 NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual … Continue reading Marketers look to adtech and agencies to solve the addressability problem →

Why Marketers Need To Move From Email Reactivation To Continued Addressability

Email Marketing

Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability →

Will Marketing Addressability Leave SEO In The Dust?

Search Engine Optimization

In a world where digital marketers have greater control over shaping the customer experience, Adam Audette argues that SEO may soon feel obsolete. Adam Audette on November 13, 2015 For marketers, the promise of the web is data, and whoever owns the most (and best) data wins. Facebook and Twitter have been moving quickly to … Continue reading Will Marketing Addressability Leave SEO In The Dust? →