Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability
In a world where digital marketers have greater control over shaping the customer experience, Adam Audette argues that SEO may soon feel obsolete. Adam Audette on November 13, 2015 For marketers, the promise of the web is data, and whoever owns the most (and best) data wins. Facebook and Twitter have been moving quickly to … Continue reading Will Marketing Addressability Leave SEO In The Dust?