Social isn’t a dumping ground for webinars and white papers. Here’s how B2B brands should rethink how they show up. By Moni Oloyede January 7, 2026 Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms … Continue reading 7 tips for building a B2B social presence that actually works
Your last migration crashed and burned. What if you could eliminate the technical bottlenecks that derailed it? Gene De Libero on November 10, 2025 Six months into your DXP migration, the project was scrapped — budgets blown, timelines missed and loads of technical complexity nobody saw coming. Now you’re stuck paying for a platform … Continue reading How AI could make your next DXP migration actually work
June 01, 2025 What DEI actually does for the economy BY The Conversation Few issues in the U.S. today are as controversial as diversity, equity, and inclusion—commonly referred to as DEI. Although the term didn’t come into common usage until the 21st century, DEI is best understood as the latest stage in a long American project. … Continue reading What DEI actually does for the economy
April 20, 2025 How leaders can build a culture of wellness that actually works BY Next Big Idea Club Patricia Grabarek and Katina Sawyer are cofounders of Workr Beeing, where they help clients create thriving workplace environments. They are both industrial/organizational psychologists. Patricia has a background in consulting and internal roles, having led people analytics and … Continue reading How leaders can build a culture of wellness that actually works
Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more than you think. Tom Leonard on April 17, 2025 Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone — 40% of CMOs say improving ROI and proving attribution across the … Continue reading How attribution masks what’s actually driving growth
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. Dan Harris on February 6, 2025 Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize … Continue reading Why marketing engagement metrics actually do matter
December 27, 2024 How to use your personality type to set New Year’s resolutions you can actually achieve If you’ve got one of these personality traits, here’s how to create a successful resolution. BY Art Markman When you think about it, a New Year’s resolution is actually a pretty drastic step to take in the quest … Continue reading How to use your personality type to set New Year’s resolutions you can actually achieve
August 10, 2024 Google who? This new service actually gets AI search right By scouring published scientific research, Consensus makes ChatGPT and Gemini look like ill-informed rubes by comparison. BY JR Raphael Time for a bit o’ brutal honesty: Whenever I hear about a new search tool or info-surfacing service, my first reaction is to … Continue reading Google who? This new service actually gets AI search right
May 06, 2024 5 ways to make your time-sucking commute something you actually look forward to These simple commuting hacks can help ensure that your work day gets off to the best and most productive start. BY Stephanie Vozza Nine out of 10 companies with office space say they’ll require employees to return to the workplace … Continue reading 5 ways to make your time-sucking commute something you actually look forward to
May 22, 2024 3 ways workplace conflict can actually be a good thing A Stanford professor and a Silicon Valley executive explain why avoiding conflicts and seeking consensus often lead to worse decisions. BY Ilya Strebulaev and Alex Dang In a modern organization, forward-looking leaders seek breakthroughs, expect a steady flow of innovative ideas from their … Continue reading 3 ways workplace conflict can actually be a good thing
