The search and native ad marketplace has also expanded its partner network. Ginny Marvin on November 23, 2015 Yahoo Gemini rolled out a couple of new features ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can now set cost per acquisition (CPA) targets for automated bid optimization strategies. You’ll need to have Yahoo’s universal … Continue reading Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
By Shane Barker August 12th, 2015 Google has little tolerance for websites that spam the Internet. Once you cross the line, you’re treated like a criminal who committed a spammy crime. As punishment you’ll be sent to cyber jail through a manual action; a hefty Google penalty. Just like there are different crimes in real life, … Continue reading Google’s Manual Actions Guide (& How To Fix Them)
Alice HeimanAugust 5, 2015 One out of three professionals worldwide are on LinkedIn. I’m not sure why the other two aren’t, because successful salespeople use LinkedIn. If you are successful without LinkedIn, consider how much more successful you could be if you were using it. According to The Ultimate Sales Guide to Crushing Your Quota, … Continue reading 8 Actions Successful People Take On LinkedIn [Infographic]
Megan TotkaJune 29, 2015 The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to bring in enough revenue to stay afloat and hopefully prosper. Earning money is not always linear, though. Sometimes the payoff for business actions comes much later and … Continue reading 4 Non-Measurable Actions Every Business Should Take
Eric SealMay 15, 2015 Does the month of May mean manual actions? (May 15, 2015) morning, Search Engine Roundtable’s Barry Schwartz reported an alarmingly high number of Google penalty distributions to various websites. The manual actions were distributed to websites showing “thin content with little or no added value.” He reports that Google has appeared … Continue reading Beware Of A Google Penalty: What To Do When Mass Manual Actions Are On The Rise
Paul KeijzerMay 2, 2015 Once upon a time there used to be a discussion around the topic of whether social media profiles would replace the traditional CV. And though most companies still ask for some form of a resume – whether one uploaded by the applicant or created through a job portal, your social profiles … Continue reading The Truth About Social Profiles and 3 Actions to Attract Recruiters
Vlad BodiMarch 20, 2015 Should I have a digital marketing strategy, or is it enough to just use some online tactics to take my business forward? Business owners are known to work in their company, solving operational tasks, more than they work on their company, defining strategic goals. It’s the routine of day-to-day tasks and … Continue reading 3 Steps To Convert Business Goals Into Digital Marketing Actions
by Laurie Sullivan, September 30, 2014 Search marketers are shifting from the mindset of asking why they need a content marketing strategy to asking how to implement one — and how to attribute the content to sales of products and services. Here are a few tips to get on track. Insight No. 1: For brands, … Continue reading For Content Marketing, Attribution Means Converting Data Into Actions
