Tag Archives: Action

Action Plans: The Well Structured “To-Do”

Dave Brock November 30, 2020 My life seems to be spent in one meeting after another. Reviews of all types, planning sessions, problem solving sessions, training—you name it, I go from meeting to meeting. In most of those meetings, we are trying to address some issue–how to win a deal, how to address performance issues, … Continue reading Action Plans: The Well Structured “To-Do” →

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

Google Advertisement

The new products and features are further indication of Google’s machine learning goals. Ginny Marvin on October 7, 2020 at 9:03 am Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s … Continue reading Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta →

Lessons Need to Be Learned but Are Wasted Without Action

Lessons Learned

Brian Basilico August 27, 2020 I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what’s the experience in between? What kind of experience is your user having to get to that … Continue reading Lessons Need to Be Learned but Are Wasted Without Action →

How to Forestall Anxiety and Move to Practical Action

Productivity Management

Liz Kislik July 9, 2020 As the pandemic drags on, many leaders are feeling anxious and distracted and therefore, not always responding as thoughtfully as would be optimal. So Maureen Metcalf and I spoke on her podcast Innovating Leadership, Co-Creating Our Future, about how leaders can try to manage anxieties and concerns well enough to … Continue reading How to Forestall Anxiety and Move to Practical Action →

Putting Together a Post COVID-19 Digital Marketing Action Plan

Digital Marketing

Joe Cox July 2, 2020 The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. These … Continue reading Putting Together a Post COVID-19 Digital Marketing Action Plan →

Lights, Camera, Action: Performance Video

Video Tools

Lights, Camera, Action: Performance Video by Nina Lentini , Staff Writer @Nina_Lentini, June 9, 2020 As a direct-to-consumer bra and underwear company, 2020 was going to be ThirdLove’s brand awareness year. Well, that got put on the back burner when COVID hit, changing the focus to efficiency, Megan Seman, Sr Growth Marketing Manager, told our Search … Continue reading Lights, Camera, Action: Performance Video →

How to Unlock Insights and Get Into Action in Just 30 Minutes

Analytics

Kathy Oneto — May 28, 2020 We’re all stretched right now. Yet, we need to be pivoting and actively problem-solving as the world changes around us. It’s all too easy to get mired in day-to-day business operations and find it hard to carve out time to do the strategic thinking and planning you need to … Continue reading How to Unlock Insights and Get Into Action in Just 30 Minutes →

How to Craft a Messaging Platform that Moves Prospects to Action

Business Improvement

Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action →

When Should a Scrum Master Step in and Take an Action?

Project Management

Sahin Guvenilir — February 5, 2020 As a servant leader, a Scrum Master focuses on the needs of others, before her/his needs. “Reveal, not resolve” mentality plays an important role in this context. Because any time the Scrum Master steps in and takes action on behalf of the team, this may create two negative impacts: … Continue reading When Should a Scrum Master Step in and Take an Action? →

Strategic Leadership: What Your “Action Logic” Says About Your Leadership Style

Leadership Skills

Jeanne Hardy — September 10, 2019 Follow @creativebizinc — September 10, 2019 The age-old debate over whether leaders are born or made often paints a black and white picture of what it means to be a leader—either you are one, or you’re not. As with most things in life, what makes a leader has many … Continue reading Strategic Leadership: What Your “Action Logic” Says About Your Leadership Style →