Tag Archives: Action

From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans

Daniel Burrus April 20, 2021 We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. It is evident that cycles are all around us. As a business leader, how do you turn cycles into your advantage, and better yet, what industries will benefit … Continue reading From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans →

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

The new products and features are further indication of Google’s machine learning goals. Ginny Marvin on October 7, 2020 at 9:03 am Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s … Continue reading Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta →

Putting Together a Post COVID-19 Digital Marketing Action Plan

Joe Cox July 2, 2020 The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. These … Continue reading Putting Together a Post COVID-19 Digital Marketing Action Plan →