Optimizely customers discuss how they are using the DXP’s products at Opticon 2022. Kim Davis on October 6, 2022 At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief supports … Continue reading Marketing collaboration and experimentation in action
Forget about predicting ROI in today’s lightning-fast digital environment. Instead, develop agile, reactive response systems. William Terdoslavich on February 14, 2022 The marketing team spent its budget dollars wisely. But management can’t see the results. When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation … Continue reading Return on investment is missing in action
Kristen McCormick October 9, 2021 Calls to action are the keys to conversion (that feels like a proverb or something), but they don’t exist in a vacuum. For any [quality] piece of content you see online, you’ll never just see a CTA button on an island with no context. Either the button or link itself … Continue reading The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)
Karen Repoli May 31, 2021 One thing many entrepreneurs do wrong when writing a blog is not giving their readers anything to do at the end of the blog post. Put yourself in your audience’s shoes for a minute. You just read a great article, now what do you do? They are primed and ready … Continue reading 4 Calls to Action for Your Blog that Get Results
Daniel Burrus April 20, 2021 We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. It is evident that cycles are all around us. As a business leader, how do you turn cycles into your advantage, and better yet, what industries will benefit … Continue reading From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans
Kristen McCormick February 16, 2021 Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? … Continue reading 20 Creative Call to Action Examples for Email Newsletter Signups
Karen Repoli January 18, 2021 Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a heartbeat. Let’s avoid this scenario! Here … Continue reading 5 Money-Making Action Tasks to Grow Your Business
Dave Brock November 30, 2020 My life seems to be spent in one meeting after another. Reviews of all types, planning sessions, problem solving sessions, training—you name it, I go from meeting to meeting. In most of those meetings, we are trying to address some issue–how to win a deal, how to address performance issues, … Continue reading Action Plans: The Well Structured “To-Do”
The new products and features are further indication of Google’s machine learning goals. Ginny Marvin on October 7, 2020 at 9:03 am Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s … Continue reading Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
Brian Basilico August 27, 2020 I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what’s the experience in between? What kind of experience is your user having to get to that … Continue reading Lessons Need to Be Learned but Are Wasted Without Action
