Tag Archives: Action

TrueView for action inventory extends to Google video partners

New campaigns will be added into video partners automatically. Ginny Marvin on July 23, 2019 at 9:30 am Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after … Continue reading TrueView for action inventory extends to Google video partners

Beyond Meditation: How Leaders Can Put Mindfulness into Action

Julie Winkle Giulioni — September 18, 2018 Follow @julie_wg — September 18, 2018 Mindfulness continues to garner significant attention in business. And it makes sense. When companies like Google, Apple, McKinsey, Intel, and General Mills all focus in a particular direction, others will naturally follow—especially when research paints such a compelling picture of the possible … Continue reading Beyond Meditation: How Leaders Can Put Mindfulness into Action

Martech + Ad tech, Part 1: The tools to transform insight into action

Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018    Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018   Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps