The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Tim Peterson on January 5, 2018 A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue … Continue reading How Facebook’s video ads’ watch time compares across formats
Kevin George — November 17, 2017 Follow @imkevin_monk — November 17, 2017 raphaelsilva / Pixabay When it comes to planning email marketing campaigns, marketers need to take into consideration various factors to ensure there is no rendering and deliverability issues. One key factor is the support from various email clients. With subscribers using diverse email … Continue reading How to Cope with Email Rendering Challenges Across Diverse Email Clients
Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate. Matt Umbro on October 18, 2017 A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer … Continue reading Should you connect with your clients across social platforms?
Alex Gutman — June 25, 2017 Follow @Cooladata — June 25, 2017 In the past, online businesses reacted to customer behavior after they moved along the path to purchase. With the release of advanced analytical tools, businesses are now empowered to not only act in a proactive fashion, but they are able to shape customer … Continue reading Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture
Katie Sweet — June 18, 2017 Follow @misskatiehrdy— June 18, 2017 We often think about the e-commerce shopping experience as a journey from the homepage to checkout. As an e-commerce professional, you want to optimize each page on your site to guide a shopper further down that journey. But it’s important to remember that the … Continue reading Individualized E-Commerce: Examples Across the E-Commerce Shopping Experience
Arik Hanson — May 22, 2017 — May 22, 2017 We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my … Continue reading Trend: Repurposing Snapchat Stories Across Other Social Media Channels
Ensuring Viewability Across Emerging Channels by Paul Nasse , Op-Ed Contributor, May 12, 2017 Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain must meet Media Ratings Council (MRC) standards for digital ads, or risk not getting paid. With users spending more time than … Continue reading Ensuring Viewability Across Emerging Channels
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels. Jim Yu on May 4, 2017 Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set … Continue reading The keys to activating content across multiple channels
AJ Agrawal — April 7, 2017 Follow @ajalumnify— April 7, 2017 Its no longer enough to simply create a strong product. Brands today must also create amazing customer experiences – both on and offline. How a customer engages with your company across every touchpoint impacts their overall view of your brand. You might offer an … Continue reading Holistic UX: How to Hack Your Way to a Strong UX Across Every Customer Engagement Point
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land’s new home page and explains how and why you’ll sometimes see the same headline on two of our sites. Matt McGee on April 7, 2017 Did you notice? Just this week we launched a new home page here on Marketing Land. You wouldn’t notice … Continue reading Why we cross-post articles across our websites
