Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Pamela Parker on September 24, 2021 Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. An ABM strategy recognizes … Continue reading What is account-based marketing or ABM and why are B2B marketers so bullish on it?
The short answer: It delivers results. Download our report for the full scoop. Pamela Parker on July 30, 2021 Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from … Continue reading Why account-based marketing continues to grow
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt. Pamela Parker on July 16, 2021 We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments … Continue reading Account-based marketing propelled forward by the pandemic
Megan Heuer — April 8, 2020 We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and … Continue reading Is Revenue Operations the Secret to Account-Based Success Right Now?
Sabrina Ferraioli — April 1, 2020 What if you could stop chasing leads and focus on selling only to your best, most viable opportunities? It’s possible when you integrate account-based strategies into your marketing and sales efforts. Account-based selling (ABS) could potentially shorten your sales cycles, increase deal size and even boost your customer retention … Continue reading 5 Reasons to Consider Account-Based Selling
Jeff Previte — February 1, 2020 Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality. Many companies are getting more targeted in creating content to capture leads, applying an account-based marketing approach. What Is Account-Based Marketing (ABM)? The main difference account-based marketing … Continue reading How to Use Account-Based Marketing to Drive Revenue (+ Examples & Softwares)
Lorena Harris — January 22, 2020 According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program for more than two years. ABM has become a major enterprise buzzword over the last decade, and you … Continue reading 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
Jess Burns — August 12, 2019 — August 12, 2019 Embracing account-based marketing means focusing less on the traditional marketer’s favorite key metric—leads. While lead gen has a place in ABM, your goal is to shift away from stuffing the top of the funnel to focusing only on those accounts that have a high chance … Continue reading The 5 Most Critical Metrics for Account-Based Marketing
Torrey Dye — March 28, 2019 — March 28, 2019 How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs, and to be honest, it’s been a work in progress. We’ve spent years testing, measuring, and evaluating to continually dial-in our strategy. Eventually, we concluded that … Continue reading How to Run Dynamic Account-Based Programs
B2B marketing teams deserve better than patchworked spreadsheets and siloed dashboards to track and measure success. If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools … Continue reading 3 signs it’s time to make the switch to account-based analytics