Andy Beohar — June 25, 2017 Follow @sevenatomsbuzz — June 25, 2017 Photo-Mix / Pixabay Once you have your Google AdWords account up and running, your work doesn’t stop there. Now, it’s time to scale your strategy so that you can generate the most leads and sales from your ads. Below, we’ll share some expert … Continue reading Google AdWords Agency Hacks for Scaling Your AdWords Account
Jonathan Chan — June 23, 2017 Follow @joncwrites — June 23, 2017 ElisaRiva / Pixabay Are you ready to start using Instagram marketing to grow your business? Awesome! The social network has over 700 million users which means if you can’t find your target audience on Instagram you’re probably doing something wrong. When it comes … Continue reading The Best and Worst Ways to Grow Your Instagram Account
Andy Beohar — June 20, 2017 Follow @sevenatomsbuzz — June 20, 2017 AdWords can be a beautiful thing—but for some, it can be a nightmare. Setting up the right AdWords account structure is crucial to campaign success, but it’s not as easy as one might believe. But I’m here to settle your fears. The truth … Continue reading PPC Management Agency Tips for AdWords Account Structure
Andy Beohar — May 5, 2017 Follow @sevenatomsbuzz— May 5, 2017 Developing account structure for a new AdWords account can be a daunting task. After all, account structure is what ultimately sets up your campaigns to be either a success or a fiery disaster. But don’t bury your head in the sand just yet—we’re here … Continue reading PPC Management Agency Insider Tips for PPC Account Structure
Bobby Kittredge — May 7, 2017 — May 7, 2017 One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need! Building a successful … Continue reading The Last Guide to AdWords Account Structure You’ll Ever Need
Julie Huntley — April 24, 2017 — April 24, 2017 No matter the size of your team, clients or projects, account management is one of the most important investments an agency can make. Sure, it’s up to accounting to keep your finances in check; it’s up to creative to keep the ideas flowing; and it’s … Continue reading How Account Managers Build Accountable Creative Teams to Support Client Goals
Jon Miller — April 17, 2017 Follow @jonmiller— April 17, 2017 You likely have a particular goal in mind for each of your target accounts. You may want some accounts to take a meeting, others to renew, and others to become an advocate for you. Regardless of the objective, pre-sale or post-sale, in order to … Continue reading The 5 Levels of Account Orchestration
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. Ted Ives on March 27, 2017 In part 1 of this series, we showed how SEM … Continue reading SEM account management: Part 3 — How to get more responsibility
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. Ted Ives on March 13, 2017 This is the first of a three-part series about SEM account management. SEM is a fun and constantly … Continue reading SEM account management: Part 1 — How to avoid getting fired
What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management. Jeff Baum on March 20, 2017 As director of services at an agency, one of my main responsibilities is creating account teams for new clients … Continue reading A proven method for building a strong PPC account team
