Tag Archives: about

What leaders can learn from podcasters about communication

August 05, 2025 What leaders can learn from podcasters about communication BY Amanda Cupido It’s undeniable: Digital platforms are powerful tools for influence and podcasting trends have emerged as a masterclass in building impactful leadership profiles. I’ve been producing podcasts for executives for more than 15 years; I’ve seen firsthand how they’ve helped increase trust, deepen … Continue reading What leaders can learn from podcasters about communication

What do we think we know about what helps brands gain citations on LLM results?

Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. MarTechBot on August 4, 2025        In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading What do we think we know about what helps brands gain citations on LLM results?

How leaders can be transparent about their belief systems without alienating anyone

July 27, 2025 How leaders can be transparent about their belief systems without alienating anyone BY Neil Ghosh Not long ago, leaders largely steered clear of the rough-and-tumble of politics. They inhabited a culture of impartiality, and for the most part stayed in their lane, rising now and then when called upon to offer observations about … Continue reading How leaders can be transparent about their belief systems without alienating anyone

Six predictions about AI and marketing that may surprise you by Vertesia

AI isn’t replacing marketers—it’s transforming them. Discover what the future holds and why most orgs still aren’t ready for it. Vertesia on July 15, 2025       Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM)—from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the … Continue reading Six predictions about AI and marketing that may surprise you by Vertesia

Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine

Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2025 Perplexity co-founder Aravind Srinivas announced a new feature that will allow users to schedule tasks on WhatsApp. Users can ask the chatbot to remind them to turn off their home heater at a particular time or to send updates about … Continue reading Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine

How to think about retirement if you don’t have a traditional full-time job

June 08, 2025 How to think about retirement if you don’t have a traditional full-time job BY Anna Burgess Yang Anna Burgess Yang is the author of Work Better, a newsletter about the future of work, career pivots, and why work shouldn’t suck. Retirement planning is typically framed around full-time employment. 401(k)s or pension plans are … Continue reading How to think about retirement if you don’t have a traditional full-time job

What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones

What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones   Wisam Abdulaziz   May 20, 2025   Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the … Continue reading What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones