Tag Archives: about

Why we care about search marketing

A combination of solid SEO and PPC strategies can boost your site’s visibility in search engines, resulting in more traffic and conversions. Johanna Marmon on January 23, 2023 Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering … Continue reading Why we care about search marketing →

Cutting Through The Noise: What Brands Should Know About Social Issues

Branding Awareness

Cutting Through The Noise: What Brands Should Know About Social Issues by Ivan Bojanic , January 18, 2023 Conventional wisdom has long held that people want to work with businesses that reflect their values, and in a climate marked by profound turbulence, this presents unique challenges. From the shock of a pandemic to increasingly fierce … Continue reading Cutting Through The Noise: What Brands Should Know About Social Issues →

Want the freedom to switch jobs without worrying about a noncompete clause? Tell the FTC

Employee Contracts

By Sam Becker January 05, 2023 If you’ve ever felt trapped or otherwise burned by an employer’s noncompete clause, now is your chance to let the government know. The Federal Trade Commission (FTC) is proposing a new rule that would effectively ban employers from utilizing noncompete clauses, which, the FTC estimates, would increase wages … Continue reading Want the freedom to switch jobs without worrying about a noncompete clause? Tell the FTC →

NLRB says Tesla violated the law by telling employees not to talk about pay

Tesla

Tesla hit with unfair labor complaint from US watchdog Steve Dent @stevetdent The US National Labor Relations Board (NLRB) has filed a complaint against Tesla after investigating workers’ complaints over unfair labor practices. Workers said Tesla “coerces and intimidates” them via a confidentiality agreement that illegally prevents them from discussing labor conditions and unionization. Workers … Continue reading NLRB says Tesla violated the law by telling employees not to talk about pay →

5 must-read books about the labor movement, recommended by people on the ground

World Changing Ideas

By Kristin Toussaint December 23, 2022 There’s no doubt that 2022 was a prominent year for the labor movement. Workers saw historic wins, from the first Amazon warehouse unionizing to the largest academic strike in higher education, when 48,000 workers at the University of California walked off the job. And the public backs unions … Continue reading 5 must-read books about the labor movement, recommended by people on the ground →

What I’ve learned about the new era of communication from my Gen Z kids

Gen-Z

By Melanie Gaboriault December 11, 2022 When I picked up my 15-year-old daughter from an event recently, I overheard her, as she said goodbye to someone she’d just met, ask them: “Hey, what’s your Snap handle?” At that moment, I couldn’t help but remember the days when I would scribble down friends’ home phone numbers … Continue reading What I’ve learned about the new era of communication from my Gen Z kids →

How ‘the curse of knowledge’ may be hurting your business and what to do about it

Business Mistakes

It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it. Greg Krehbiel on December 29, 2022 “The curse of knowledge” is a cognitive bias that occurs when you understand something and then assume everyone else understands it … Continue reading How ‘the curse of knowledge’ may be hurting your business and what to do about it →

Employees are lying about mental health days, but not because they don’t need them

Mental Health

By Shalene Gupta December 05, 2022 Employees may need mental health days, but that doesn’t mean they want their employers to know that. Mental health app Wysa surveyed 1,000 American employees about their mental health at work post-COVID-19 shutdowns. While the majority of respondents admitted to struggling with mental health symptoms, most preferred to … Continue reading Employees are lying about mental health days, but not because they don’t need them →

Why we care about marketing management

Marketing Operations

Learn more about what marketing management is, its core concepts and why it’s important. Danni White on December 21, 2022 Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective … Continue reading Why we care about marketing management →

AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said

Marketing Innovation

AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said aimClear, Friday, December 16, 2022 ChatGPT is all the rage. This latest evolution of artificial chat intelligence has some marketers worried about their jobs. Output from ChatGPT ranges from extraordinary to equivocating, self-admittedly incorrect, and fluent bullsh*t. The AI-infused output is characteristically … Continue reading AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said →