A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools. By MarTechBot Published on May 11, 2026   In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading How OSI could finally fix ABM’s biggest data problem →