Tom Martin — December 22, 2017 Follow @TomMartin — December 22, 2017 According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report “more than 69% of online shopping carts that contain at least one item are later abandoned”. The report analyzed 37 different studies to arrive at the 69% average. Baymard has … Continue reading Stop Shopping Cart Abandonment and Spread The Holiday Spirit
Maura Canavan — October 21, 2017 — October 21, 2017 So often, you get almost everything right with a retail marketing campaign. Users come into your app or mobile site, they’re engaged, they go so far as to add items into their carts. That’s where the heartbreak happens. Your user doesn’t buy what’s hanging out … Continue reading How to Decrease Mobile Cart Abandonment? Get Personal.
Kevin George — October 18, 2017 Follow @imkevin_monk — October 18, 2017 MichaelGaida / Pixabay As the holiday season approaches, you must have already set up your triggered email campaigns. The success of your campaigns depends on how you set your brand apart from the competition during the peak season. For an e-commerce business, this … Continue reading Cart Abandonment Emails – Best Practices You Must Follow
Scott Cohen — September 23, 2017 Follow @scottcohen13 — September 23, 2017 Abandoned carts—somehow no matter how well you have set up your online store, they are simply unavoidable. How unavoidable? Nearly 75% of online shopping carts are abandoned. This begs the question: Why? Though high shipping costs top the list of reasons why (at … Continue reading Finding Lost Revenue with Cart Abandonment Emails
Scott Cohen — August 3, 2017 Follow @scottcohen13 — August 3, 2017 Cart abandonment is a dreadful thing for any e-commerce marketer. It’s the worst kind of ‘almost’—the person ‘almost’ completed the purchase, yet you ended up with zero money of the deal. How, well, dreadful! You’re not alone with that feeling. Cart abandonment rates … Continue reading 7 Email Marketing Tips to End the Nightmare of Cart Abandonment [Infographic]
Eric Samson — January 17, 2017 — January 17, 2017 Without a doubt, customer cart abandonment has become the chief nuisance of the online shopping business community. It’s estimated that an average 75% of online shopping cart purchases are abandoned with customers digitally filling up with products and then choosing to simply walk away. It … Continue reading Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do
Sruthi Narayanan — December 26, 2016 Follow @getzaius— December 26, 2016 We’ve discussed cart abandonment as being “Marketing 101,” and the fact that it’s critical for brands to be able to reach out the moment merchandise is left behind in a shopping cart for maximum contextual-relevance and for the biggest chance of saving the sale. … Continue reading Browse Abandonment vs. Cart Abandonment
Sruthi Narayanan — December 5, 2016 Follow @getzaius— December 5, 2016 By now, marketers should consider cart abandonment campaigns to be Marketing 101 – not just in terms of their role in saving a sale and driving repeat purchases, but because they’re critical to identifying and removing points of friction elsewhere in the buying journey. … Continue reading Is Cart Abandonment Right For Your Brand?
by Ted SnarskiyOctober 15, 2016 Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%. About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. … Continue reading Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization
by Liam CavanaghSeptember 8, 2016 So you’re an online entrepreneur? You’ve developed a great business, established a well-oiled supply chain and your website is receiving great traffic. What more could you do? We Need to Talk About Cart Abandonment… Marketers need to change how we think about cart abandonment. Rather than thinking of an abandoned … Continue reading 7 Successful Ways To Reduce Your Website’s Cart Abandonment Rate