Melanie Matias — October 24, 2017 — October 24, 2017 Tumisu / Pixabay With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but one thing is clear: abandoned cart email campaigns are the low-hanging fruit of recovering online revenue. Want … Continue reading Saving Abandoned Carts With User-Generated Content
Lianna Patch — October 20, 2017 — October 20, 2017 Quick quiz: How many times today have you been in the middle of doing something, gotten a notification or an email or a text or just gotten plain ol’ distracted… and forgotten to finish what you started? I’m guessing it’s happened at least once today. … Continue reading How to Get More Unique Customers With Crazy-Effective Abandoned Cart Emails
Mallory Fetchu — October 19, 2017 — October 19, 2017 Stock photo If you are operating an e-commerce business, abandoned carts probably aren’t a new subject to you. An overwhelming 69.23 percent of e-commerce shoppers abandon their carts. Some abandoned carts are unavoidable—think the “just browsing” visitors. However, a large percentage of abandoned carts still … Continue reading 9 Proven Ways to Convert Your Abandoned Carts
by Sean Hargrave, Staff Writer, September 28, 2016 So only around half of British retailers use abandoned cart email retargeting. Yet according to the same piece of research, and another that is coincidentally also published today, they are the most successful automated emails available to marketers. Just how successful? Well, to take the case study of … Continue reading Abandoned Shopping Carts Are Email Marketing’s Greatest Opportunity
by Allen BurtSeptember 27, 2016 A Rejoiner study found that over 50% of the cart abandonment emails they send are opened on a device that is different than the one the customer originally abandoned on. A typical situation is a person browsing your site on mobile, perhaps adding items to their cart as a “wishlist”, … Continue reading How to Maximize Sales from Abandoned Carts with Cart Regeneration
by Paul Atkinson May 31, 2016May 31, 2016 Ecommerce is, by its nature, prone to being a slave to usage stats. The most important of these being conversions, or how many people your website can convince to transition from spectator to a purchaser. A little-considered but significant subset of that data is the proportion of … Continue reading Reclaiming Lost Income With an Abandoned Cart Email Campaign
by Karolina Jasvinaite March 31, 2016March 31, 2016 Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy. And, these campaigns have been proven to be more effective than customer outreach or communication in … Continue reading Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?
by John Komarek January 2, 2016January 2, 2016 A harsh reality that every ecommerce owner faces is the fact that out of 100 ecommerce site visitors who add products in a shopping cart, only 31 will proceed to make a purchase. Although it is impossible to convert 100% of those with an abandoned shopping cart … Continue reading 5 Steps to Effective Abandoned Cart Email Campaign
Tom HustonSeptember 8, 2015 It’s back-to-school shopping time again, and younger Millennials and Generation Z—and their wealthier parents—are currently stocking up on the latest gear from their favorite brick-and-mortar and digital stores. But for the retailers hoping to profit from this busy sales season, closing those sales can prove challenging, especially online. Sales, InterruptedWhile typical … Continue reading Back to School Shopping, Interrupted: 3 Simple Ways to Prevent Abandoned Carts
Stephen TuckerAugust 9, 2015 As any e-commerce vendor knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well-cited statistic from Baymard Institute showed an average abandoned cart rate of a huge 68.53%. The most frustrating part of all this is that even when you have done all in your powers … Continue reading Top 10 Ingredients to Create the Perfect Abandoned Cart Email
