Tag Archives: #39t

The Ecommerce Secret Weapon You Haven’t Heard Of

The Ecommerce Secret Weapon You Haven’t Heard Of by Chris Brubaker, Op-Ed Contributor, April 11, 2017 One of the biggest advantages retailers have online is access to shoppers’ expressed intent to purchase. Simply put, when anyone visits an ecommerce site, they can clearly indicate what they want by expressing intent via the search box, what … Continue reading The Ecommerce Secret Weapon You Haven’t Heard Of →

AI Knows What is Fake News, Even if Your FB Friends Don’t

Artificial Intelligence

AI Knows What is Fake News, Even if Your FB Friends Don’t by Catherine Lu, Op-Ed Contributor, March 3, 2017 While fake news has always been around (e.g. urban legends), the 2016 U.S. presidential election invigorated the topic. According to a joint NYU and Stanford fake news study, fake pro-Trump stories were shared at least … Continue reading AI Knows What is Fake News, Even if Your FB Friends Don’t →

A Bot Doesn’t See Me in Its Future

Marketing Tools

A Bot Doesn’t See Me in Its Future by George Simpson, Featured Contributor, February 9, 2017 An interesting story in The Guardian outlined how close we are coming to having automation kick human beings to the curb. Hedge fund Bridgewater Associates is working on machines to replace middle managers within five years. AI bots are … Continue reading A Bot Doesn’t See Me in Its Future →

Data Doesn’t Lie — People Do

Data Management

Data Doesn’t Lie — People Do by David Baker, Op-Ed Contributor, February 6, 2017 I’ve been reading a variety of 2016 benchmark trends. Things seem to be trending well for inbox delivery and engagement for email, but I’m so unimpressed with the analysis that typically comes with it. My real question is whether we are … Continue reading Data Doesn’t Lie — People Do →

Don’t Underestimate AI Just Because It’s Overhyped

Marketing Guide

Don’t Underestimate AI Just Because It’s Overhyped by Mike Azzara, Op-Ed Contributor, February 2, 2017 To paraphrase Joseph Heller, just because AI is overhyped doesn’t mean it won’t transform the world — faster than you can handle. I remember sitting in a conference audience in the late 1990s during the fat part of the first … Continue reading Don’t Underestimate AI Just Because It’s Overhyped →

Eight Out Of 10 Publishers Don’t Know How Their Traffic Is Audited By Third Parties

SEO Audit

by Tobi Elkin@tobielkin, December 8, 2016 As the bot and non-human Web traffic issue continues to spiral, a new survey out Thursday reveals that 80% of publishers concede they don’t have insight into how their traffic is audited by third-party providers. In addition, the survey by The 614 Group and Distil Networks, found that … Continue reading Eight Out Of 10 Publishers Don’t Know How Their Traffic Is Audited By Third Parties →

The Local Search Problem Most Businesses Don’t Know About

Local Search

by George Freitag, Op-Ed Contributor, November 10, 2016 As online shopping becomes more and more popular, the “local pack” in Google’s search results is quickly becoming the most important way for businesses to convert online customers into offline customers. As most businesses know, a key component to appearing in these local packs is optimizing your … Continue reading The Local Search Problem Most Businesses Don’t Know About →

Media Metrics Publishers Can’t Do Without

Marketing Automation

by Jeremy Ostermiller, Op-Ed Contributor, September 8, 2016 Programmatic advertising has ushered in a treasure trove of data and metrics, but what publishers don’t need is more spreadsheets. Publishers need real insights to drive more revenue from their existing inventory and content. Unfortunately, due to larger investments in advertiser-side companies and tools, publishers are at … Continue reading Media Metrics Publishers Can’t Do Without →

Mobile Isn’t Just First, It’s Primary

Mobile Engagement

by Aaron Baar, Staff Writer, August 30, 2016 Think about how — and especially where — you’re using smartphones and tablets. When you’re moving from one place to another, certainly. In “snackable” moments — such as a coffee shop or grocery-store line — when you have a minute of idle time. And, sadly, despite the … Continue reading Mobile Isn’t Just First, It’s Primary →

Advertising Isn’t Creepy — But You Might Be

by Cory Treffiletti, Featured Contributor, August 3, 2016 The word “creepy” gets thrown around a lot when it comes to the ad business lately. It used to be I couldn’t go to a conference without hearing two things: the first was a panel on millennials, and the second was that this was “the year of … Continue reading Advertising Isn’t Creepy — But You Might Be →