Tag Archives: #39s

A Marketer’s Guide To Secondary Conversion Actions

by Tom Desaulniers, Op-Ed Contributor, August 4, 2016 In today’s complex marketplace, attracting consumers is getting harder across the various types of available media—including mobile. Many mobile marketers have started the search for new methods to meaningfully engage with their consumers. One overlooked method is the role of secondary conversions in mobile marketing. Secondary conversion … Continue reading A Marketer’s Guide To Secondary Conversion Actions →

Optimizing For Local When There’s No Physical Location

Local Business

Search Engine Watch, Friday, July 29, 2016 2:05 PM Put user-focused content on category pages, use structure data to stand out, and make the most of intelligent personal assistants, said Sam Nemzer during a presentation at MozTalk on how to use local SEO for a business that does not have a physical location, according to Tereza Litsa. She … Continue reading Optimizing For Local When There’s No Physical Location →

Facebook’s Three-Stage Search Advertising Strategy Underway

Facebook Advertisement

by Laurie Sullivan @lauriesullivan, July 28, 2016 Facebook is preparing to enter the search advertising business supported by the company’s more than 2 billion daily searches. During the company’s second-quarter earnings call with analysts and investors, CEO Mark Zuckerberg called out three stages of the strategy. While Phase One focused on building out Knowledge Graph … Continue reading Facebook’s Three-Stage Search Advertising Strategy Underway →

Google’s Demographic Squeeze Play

Marketing Guide

by John Motavalli, Columnist, July 20, 2016 One thing we love about Google is its penchant for coming up with marketing ploys that only it could execute or even acknowledge. Case in point: A recent Google claim that marketers are losing up to 70% of “potential mobile shoppers” by relying on conventional demographic suppositions. Harkening … Continue reading Google’s Demographic Squeeze Play →

Q&A With Accenture Interactive Content Studio’s Donna Tuths

Marketing Lessons

by Aaron Baar, Staff Writer, July 12, 2016 In a world where content is king, creating that content, making it relevant, scalable and easily found is of upmost importance. Accordingly, Accenture Interactive has started a Digital Content Studio that it hails as a “research-driven, creative strategy practice, created to explore the critical issues and opportunities … Continue reading Q&A With Accenture Interactive Content Studio’s Donna Tuths →

Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner

Marketing Lessons

by Charlene Weisler, Op-Ed Contributor, July 12, 2016 The agency business has been undergoing change, not least of which is through the use of new technology to deliver the best messaging to the right consumer at the right time. Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Less, an online store … Continue reading Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner →

Disney’s Smart Light Innovations: Adding New Magic To Marketing

Marketing Guide

by Chase Martin, June 29, 2016, 8:10 AM Smart lights can communicate with each other, potentially opening a new door to marketing. That’s the essence of smart light innovations Disney Research just showed at an international conference on sensors and networks in London. The new method of connecting devices in the Internet of Things uses … Continue reading Disney’s Smart Light Innovations: Adding New Magic To Marketing →

Search Isn’t Dead — It’s Transforming

Search Engine Optimization

by Zach Morrison, , Op-Ed Contributor, (June 01, 2016) Cory Treffiletti, vice president of marketing at Oracle Data Cloud, recently headlined his weekly column “Is Search Dead?” While he admits that “realistically, the answer is no,” he says: “I hear fewer and fewer brands talking about search in a way that signals a focus on innovation or … Continue reading Search Isn’t Dead — It’s Transforming →

Advertisers, Clean Up The Mobile Ad Market Before It’s Too Late

Mobile Marketing

by Marc Goldberg, , Op-Ed Contributor, (April 16, 2016) In 2004, someone deep within Silicon Valley said: “This is the year of mobile.” In 2005, someone said it to me in New York. For years after that, I could read about it being the year of mobile in every industry publication.You wouldn’t know it by … Continue reading Advertisers, Clean Up The Mobile Ad Market Before It’s Too Late →

Country Cruising, Radio, A Sunken Boat, And Google’s DoubleClick Billboard

Google

by Laurie Sullivan @lauriesullivan, (November 02, 2015) Country music artists Charlie Worsham and Trace Adkins gained at least one more fan last week — me — and they owe it to a cross-media advertising campaign designed by Flying Dutchman Travel Co-owners Ann Macker and Tracy Michaels. The campaign spanning radio and Facebook, and search … Continue reading Country Cruising, Radio, A Sunken Boat, And Google’s DoubleClick Billboard →