Tag Archives: 3’

2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team

Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 When an email campaign succeeds, the upside is obvious; improved engagement and increased revenue. But what’s required to consistently repeat that success is less obvious. The truth is that email teams are often thrown together. They’re commonly comprised of people whose primary skill-sets … Continue reading 2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team

1, 2, 3… Smile! Say Hi To Marketing Land On Instagram

Add a little Marketing Land into your Instagram mix. Lauren Donovan on May 7, 2015  Greetings, marketing friend-o, so nice to see you! It’s always nice to see you, whether it’s here, or on Facebook, Twitter, Google+, LinkedIn – the usual social media suspects. But did you know that Marketing Land is on Instagram? Yeah, … Continue reading 1, 2, 3… Smile! Say Hi To Marketing Land On Instagram

‘Testing, Testing 1, 2, 3’- Email A/B Testing Best Practices

Olivier ChoronJanuary 29, 2015 Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email campaigns. To perform A/B split testing, you must: 1) Assess engagement levels … Continue reading ‘Testing, Testing 1, 2, 3’- Email A/B Testing Best Practices