Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips. Ali Schwanke on January 8, 2025 The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, friction slows acceleration or can stop it altogether. Whether that’s adding complexity to a … Continue reading 5 ways to crush sales bottlenecks and accelerate deals in 2025
Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. Mike Pastore on January 3, 2025 Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $ 250 million. Mavely has a network of more than 120,000 creators who the company says drove more than … Continue reading The influencer marketing space kicks off 2025 with another acquisition
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let’s take a look at how we got here. Kim Davis on January 3, 2025 “If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut … Continue reading Will AI agents conduct the martech orchestra in 2025?
Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year. Chris Wood on January 3, 2025 CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the doubleheader. … Continue reading CTV takeover: 2025 predictions
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures. Chris Wood on January 2, 2025 Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to … Continue reading Retail media networks continue to grow: 2025 predictions
January 02, 2025 25 experts predict how AI will change business and life in 2025 Expect to see the rise of AI agents and multimodal models, along with an end to “AI theater.” BY Mark Sullivan The so-called AI boom has been going on for more than two years now, and 2024 saw a real acceleration … Continue reading 25 experts predict how AI will change business and life in 2025
Advertisers Have A Lot Of Explaining To Do In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2025 Trust in developing responsible AI products and educating consumers about the process in which they use consumer data will become major focus this year for a variety of companies linked to advertising and ecommerce. Nearly every … Continue reading Advertisers Have A Lot Of Explaining To Do In 2025
January 02, 2025 5 steps to take to get a promotion in 2025 If getting a title change and a raise is one of your resolutions this year, here’s what you’ll need to do. BY Jared Lindzon Americans hoping for a promotion in 2025 should prepare to face stiffer competition. Economic instability took a bite out … Continue reading 5 steps to take to get a promotion in 2025
Reflect on the impact of AI on 2024 but also consider what comes next in 2025. Jay Mandel on December 30, 2024 As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations … Continue reading Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead. Chris Wood on December 30, 2024 This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue … Continue reading AI transformation: 2025 predictions
