Tag Archives: 2024

2024 Predictions: Data and AI on marketers’ minds

B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout. Chris Wood on December 27, 2023 In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In … Continue reading 2024 Predictions: Data and AI on marketers’ minds →

2024 Predictions: Better customer experience is on the way

Predictions

How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales. Chris Wood on December 26, 2023 Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer … Continue reading 2024 Predictions: Better customer experience is on the way →

Top tips for building a successful brand strategy in 2024 and beyond: Part 2

Branding Strategy

In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings. Jade Bunke on December 11, 2023 In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. … Continue reading Top tips for building a successful brand strategy in 2024 and beyond: Part 2 →

10 top marketing podcasts for 2024

Podcasting

Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond. Constantine von Hoffman on December 20, 2023 There are a lot of marketing podcasts out there, so how do you know which ones to listen to? We’re here to help. … Continue reading 10 top marketing podcasts for 2024 →

6 marketing books to read in 2024

Marketing Tools

Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works. Mike Pastore on December 19, 2023 One of the joys of living in a place where the winters tend to be long and dark is the time it … Continue reading 6 marketing books to read in 2024 →

3 observations from 2023 to help you in 2024

Advertisement Industry

Harness AI, scale data innovation and select the right marketing platforms to drive marketing growth in 2024. Ryan Phelan on December 13, 2023 Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all … Continue reading 3 observations from 2023 to help you in 2024 →

Key SEO trends for 2024 by Wix Studio

SEO Trends

This new year will be the most exciting and dynamic time to be in SEO. Wix Studio on December 13, 2023 SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random … Continue reading Key SEO trends for 2024 by Wix Studio →

Top tips for building a successful brand strategy in 2024 and beyond

Branding Strategy

Mapping your brand goal to behaviors and emotions is key to building a successful strategy. Jade Bunke on December 8, 2023 In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers … Continue reading Top tips for building a successful brand strategy in 2024 and beyond →

How Brands Will Create Content In 2024

Content Creation

How Brands Will Create Content In 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, December 8, 2023 Earlier this year when Google and Microsoft separately launched their artificial intelligence platforms, the industry had little idea of what innovations were to come in the remainder of 2023. The change has prompted companies such as BrightEdge, a search … Continue reading How Brands Will Create Content In 2024 →

RTO in 2024: Fast Company’s 8-point guide for designing an office your workers actually want to return to

Office Environment

By Liz Stinson The office has become a place of contentious experimentation. It’s never been harder to know what the office means to workers today, and what it might mean in the future. Companies’ return-to-office mandates have created rifts between employers and employees, who are often at odds when it comes to where the … Continue reading RTO in 2024: Fast Company’s 8-point guide for designing an office your workers actually want to return to →