Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts. Andrea Cruz on December 4, 2023 Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure … Continue reading 2024 B2B trends: 6 key areas for marketing success
By Michael Grothaus December 01, 2023 If you’re going to be looking for an internship in 2024, you’ll want to take a peek at a new report from resume maker company Resume.io. The firm analyzed Glassdoor data to find out which are the best and worst U.S. companies to intern for based on whether … Continue reading Apply at one of these companies in 2024 if you want an internship good enough to recommend
Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more. Geoff Crain on November 28, 2023 Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a … Continue reading TV advertising: 6 key trends to watch in 2024
By Emily Guy Birken November 18, 2023 Employment benefits, from insurance to retirement vehicles, are an important part of most compensation packages, above and beyond a paycheck. In fact, 54.3% of Americans receive health insurance through an employer, and 73% of workers have access to retirement benefits at work. But employers make regular changes to … Continue reading The 5 best moves you can make to optimize your benefits during 2024 open enrollment
AI, evolving marketing stacks and email authentication. Keep these developments in mind as you plan your 2024 strategy. Ryan Phelan on November 14, 2023 Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday … Continue reading 2023 in review: 3 key trends to inform your 2024 marketing plan
By Jared Lindzon Forecasters are warning that it’s going to be a chilly 2024, at least when it comes to employee experience investments, sometimes abbreviated to “EX.” According to a new report from Forrester, organizations are likely to freeze or reduce their EX budgets next year—which can include employee perks; training; workplace flexibility; and … Continue reading Companies are likely going to invest less in employee experiences in 2024
Netflix’s new 3 Body Problem trailer reveals a delay to March 2024 (And a seemingly lighter tone than the source material.) Aaron Souppouris Sat, Nov 11, 2023 Netflix Netflix’s new prestige sci-fi show is delayed until March 22, 2024. 3 Body Problem was originally scheduled to debut in 2023, before being pushed back to … Continue reading Netflix’s new 3 Body Problem trailer reveals a delay to March 2024
By AJ Dellinger November 10, 2023 Inflation has increased the cost of everything from eggs to airfare in the past couple of years, and the Internal Revenue Service (IRS) is looking to lessen the burden on taxpayers. The agency announced Thursday that it will adjust the income thresholds for tax brackets for the 2024 … Continue reading IRS tax brackets 2024 vs. 2023: Here’s the full list of new income thresholds
Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023 One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024
IRS will start piloting its free TurboTax alternative in 2024 But it will initially be available 13 states only, most of which don’t levy state income taxes. Mariella Moon Wed, Oct 18, 2023 NoDerog via Getty Images It looks like the Internal Revenue Service (IRS) truly was working on a free TurboTax alternative like … Continue reading IRS will start piloting its free TurboTax alternative in 2024
