Logan Chierotti — February 2, 2017 Follow @LoganChierotti— February 2, 2017 Tax season represents opportunity for wily criminals searching for new identities and return dollars to steal. Every year, the number of scams seems to grow and diversify. Taxpayers must exercise caution to protect personal information and their hard-earned tax dollars. Here are the top … Continue reading 5 Tax Scams to Watch Out for in 2017
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. Thomas Stern on February 2, 2017 With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new … Continue reading Refreshing competitive search strategies in 2017
Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand. Brad O’Brien on February 2, 2017 tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your … Continue reading Three paid social features you need to try in 2017
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. Greg Gifford on January 31, 2017 It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or … Continue reading Let’s make 2017 the year of honest reviews!
By Joe Cox January 31st, 2017 Despite Penguin wreaking destruction on sites with shady backlink profiles, the humble hyperlink remains one of the most fundamental elements of any digital marketing campaign. In this guest post for Search Engine People, I want to look at seven whitehat link building tactics for 2017. Whilst there are literally … Continue reading White Hat Link Building Tactics In 2017
Ashley Aptt — January 31, 2017 — January 31, 2017 With an abundance of new features being introduced every week, it can be a challenge to keep up with all the available opportunities worth taking advantage of in your paid search accounts. And sometimes it can be easy to get so involved with all the … Continue reading 3 Search Tactics to Brush Off and Use in 2017
Scott Gombar — January 30, 2017 Follow @scottgombar— January 30, 2017 One of the questions I am asked most often when I tell people what I do is what is SEO? I get asked this question so often that I have found myself just defining it as part of my answer, something like I optimize … Continue reading What is SEO and How Can You Dominate SEO in 2017?
Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools. Nick Iyengar on January 30, 2017 Many organizations are still new to the world of testing and optimization. Indeed, our “State of Digital Marketing Analytics in the Top 1000 … Continue reading Increase the impact of your testing program in 2017
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line. Heather Timney on January 30, 2017 It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s … Continue reading The rise of retention marketing as a strategic priority in 2017
Samson Adepoju — January 29, 2017 Follow @salonyourway— January 29, 2017 Are you stressing out because you haven’t planned 2017 yet? Don’t worry, you’re not alone. I like planning, and every entrepreneur should seek to embrace planning. Those who are ahead of the game were thinking about 2017 in 2016. The third quarter is a … Continue reading Why It Is Not Too Late to Start Your 2017
