Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Tag Archives: Marketing
5 Marketing Trends For 2023: Why Back-To-Basics Is Best
5 Marketing Trends For 2023: Why Back-To-Basics Is Best by Jordan Buning , November 22, 2022 While the new year can be one of great success and growth, 2023 might not be the year to embrace the latest marketing tools and trends. Against the backdrop of a possible economic recession, recall that patented paternal wisdom … Continue reading 5 Marketing Trends For 2023: Why Back-To-Basics Is Best
33 World Cup marketing statistics you need to know
5 billion people are expected to watch some of the World Cup, so brands are out in force. Here’s a story told in statistics. Constantine von Hoffman on November 21, 2022 The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in … Continue reading 33 World Cup marketing statistics you need to know
10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out
10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out ValueWalk / 10 Nov 2022 The upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors. During this … Continue reading 10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out
3 “secret” marketing tools in Google Analytics 4
The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features. Samantha Barnes on November 21, 2022 For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and … Continue reading 3 “secret” marketing tools in Google Analytics 4
The Art Of Gaming Marketing
The Art Of Gaming Marketing by Maggie Malek , November 18, 2022 The following was previously published in an earlier edition of Marketing Insider. One of the great loves of my life (and one of my best kept secrets — until now) is gaming. I have spent so much time online playing games, but it’s something … Continue reading The Art Of Gaming Marketing
Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions by Laurie Sullivan @lauriesullivan, November 16, 2022 Tripadvisor this week named a new CMO in an effort to bring together consumer and business-to-business marketing divisions — the first CMO hired since Matt Goldberg took the helm as president and CEO in July. As consumer … Continue reading Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
YouTube Tests Affiliate Marketing And Brings Shopping To Shorts by Laurie Sullivan @lauriesullivan, November 16, 2022 YouTube is testing affiliate marketing for Shorts in the United States with creators, and a shopping feature for Shorts in select countries. A YouTube spokesperson confirmed that the platform is beginning to introduce Shopping on YouTube Shorts with eligible … Continue reading YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
6 link-building myths and truths by Internet Marketing Ninjas
Avoid these common link-building mistakes to be successful in the long-term. Internet Marketing Ninjas on November 16, 2022 Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it … Continue reading 6 link-building myths and truths by Internet Marketing Ninjas
TikTok Marketing Statistics and Best Practices for 2022
TikTok Marketing Statistics and Best Practices for 2022 Elena Cucu / 09 Nov 2022 With TikTok marketing becoming the next big thing for companies that plan to increase their brand’s visibility through social media, one of the questions that arise is what are some best practices to follow to ensure the resources invested into … Continue reading TikTok Marketing Statistics and Best Practices for 2022
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