Hi, Welcome Welcome back Apple, Get The Message? by Laurie Sullivan , Staff Writer @lauriesullivan, September 22, 2023 Apple fans stood in line overnight outside the New York City store in hopes of catching a glimpse of CEO Tim Cook as he opened the doors on the iPhone 15 launch day. Despite all the hoopla … Continue reading Apple, Get The Message?
It’s time to revisit content workflows and ensure change management is front and center for your marketing team. Milton Hwang on September 22, 2023 This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role … Continue reading Rethinking content governance in the era of generative AI
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most. Scott Gillum on September 21, 2023 Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess … Continue reading How to use AI personality profiling for B2B engagement
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist. Chris Wood on September 21, 2023 Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The … Continue reading State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite
Evolution of Direct Selling from E-commerce to Social Commerce Sajin Rajan / Sep 20, 2023 Well, it’s been a long time since we’ve been exposed to the influence of technology on our daily routines. Does the idea of conquering the unimaginable with this potent and resounding force of transformation strike you as an intriguing possibility? … Continue reading Evolution of Direct Selling from E-commerce to Social Commerce
This Is What An Advanced Attribution Model Looks Like by Laurie Sullivan , Staff Writer @lauriesullivan, September 21, 2023 Advanced attribution frameworks become more important as the advertising industry moves into channels that do not have the ability to click on media — at least for now — such as connected television (CTV) and generative artificial … Continue reading This Is What An Advanced Attribution Model Looks Like
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on September 21, 2023 Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five … Continue reading This week’s AI-powered martech releases
By Chris Morris September 21, 2023 Hope could be on the horizon with the long-running strike by the Writers Guild of America (WGA). The WGA and the Alliance of Motion Picture and Television Producers (AMPTP) issued a rare joint statement Wednesday, noting that the two parties would meet face-to-face again on Thursday. That was … Continue reading There are signs a deal to end the writers’ strike could be signed soon
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment? Kim Davis on September 21, 2023 It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what … Continue reading What does the future hold for genAI? The Gartner Hype Cycle
By Chris Morris September 21, 2023 Median salaries—for everybody—at tech companies are generally higher than other fields. But in some cases, though, the amounts the bosses take home are hundreds—or even thousands—of times higher than even well-paid employees. As part of Fast Company’s CEO Fair Pay report, we’ve broken out the 15 CEOs of … Continue reading Fast Company’s CEO Fair Pay report: The 15 ‘least fairly’ paid tech CEOs
