Hi, Welcome Welcome back B2B marketers are reaping the rewards from the huge number of new martech tools. Here’s a guide to some of the best of them. Ruth Stevens on September 29, 2023 B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a … Continue reading 15 cutting-edge tools every B2B marketer should know
Latest Posts
A marketer’s guide to AI: Working with text generators
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use. Lisa Peyton on September 28, 2023 (This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of … Continue reading A marketer’s guide to AI: Working with text generators
Spotify introduces video ads on Roku
The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade. Chris Wood on September 28, 2023 Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users … Continue reading Spotify introduces video ads on Roku
Uber, DoorDash, Grubhub lose attempt to block NYC minimum-wage bill
By Jessica Bursztynsky September 28, 2023 A New York State judge on Thursday denied Uber, DoorDash, and Grubhub’s attempt to block the city’s minimum-wage bill from going into effect, paving the way for certain gig workers to make at least $18 an hour. The bill was a novel attempt to ensure tech giants better … Continue reading Uber, DoorDash, Grubhub lose attempt to block NYC minimum-wage bill
This week’s roundup of AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on September 28, 2023 Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when … Continue reading This week’s roundup of AI-powered martech releases
How The Physics Of Carbon Neutral Will Change The Ad Industry
As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2023 California governor Gavin Newsom says he will sign legislation that would require large companies to disclose their carbon footprints, potentially putting the state ahead of federal regulators on managing corporate climate risks. The State … Continue reading How The Physics Of Carbon Neutral Will Change The Ad Industry
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Nancy Harhut on September 28, 2023 You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow … Continue reading How to boost marketing engagement with behavioral science triggers
Online shopping is terrible. AI is here to fix it
By Elizabeth Segran On a recent Saturday, I set out to find my two daughters flower girl dresses for an upcoming wedding. I typed “flower girl dress” into Google, a rabbit hole opened, and I tumbled in, only to emerge three hours later with a dozen tabs and thousands of options to choose from. … Continue reading Online shopping is terrible. AI is here to fix it
Marketing AI blueprint unveiled at The MarTech Conference
A look at how marketers can review and adopt generative AI tools in a repeatable way during this “transformational” time. Chris Wood on September 27, 2023 Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing … Continue reading Marketing AI blueprint unveiled at The MarTech Conference
These are the hottest 50 startups in the United States right now, according to LinkedIn
By Emily Price September 27, 2023 LinkedIn released its Top Startups for 2023 today. The list, which is now in its 7th year, highlights 50 companies based in the United States that LinkedIn says are gaining attention and recruiting top talent, based on LinkedIn data that measures growth and demand. To create the list, … Continue reading These are the hottest 50 startups in the United States right now, according to LinkedIn
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