Hi, Welcome Welcome back PMaps Pre-employment Assessment Tool to the Rescue Pratisrutee Mishra / Oct 2, 2023 Did you know? Only 39% of your employee’s time is spent doing the task they were hired for. You might contradict this finding with “It’s not the hours they work but the quality of delivery.” Sure, it … Continue reading PMaps Pre-employment Assessment Tool to the Rescue
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Amazon Reportedly Will Introduce A Search Concierge In January
Amazon Reportedly Will Introduce A Search Concierge In January by Laurie Sullivan , Staff Writer @lauriesullivan, October 3, 2023 Amazon is overhauling its search bar with generative artificial intelligence (GAI) features that will act as a concierge for customers, offering expert answers and product suggestions. Set to launch in January 2024, Amazon’s search concierge, known as Project … Continue reading Amazon Reportedly Will Introduce A Search Concierge In January
LinkedIn’s AI is ready to give you expert-backed business advice
By Steven Melendez October 03, 2023 LinkedIn Learning users will soon have access to an AI coach, sharing advice backed by lessons from the platform’s thousands of human expert instructors. The business education platform has traditionally focused on video instruction, with experts offering lessons on everything from cultivating business relationships to understanding JavaScript. Its … Continue reading LinkedIn’s AI is ready to give you expert-backed business advice
A look ahead to Amazon’s Prime Big Deals Days
Amazon Prime members are gearing up to get a head start on holiday shopping in October, says a survey from Bazaarvoice and Dynata. Kim Davis on October 3, 2023 The main motivation for Prime Day shopping this fall will be to get a head start on holiday shopping for family and friends. Fewer consumers say … Continue reading A look ahead to Amazon’s Prime Big Deals Days
How the Hollywood writer’s strike will impact the wider world of work
By Christy Hoffman October 03, 2023 It took 148 days to change the world of work. That’s how long Hollywood writers were on strike before reaching a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) that, if adopted, will not only transform Hollywood, but will ripple across workplaces everywhere. While many aspects … Continue reading How the Hollywood writer’s strike will impact the wider world of work
They’re Giving It All – Tech That Detects AI-Generated Clickbait
They’re Giving It All – Tech That Detects AI-Generated Clickbait by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2023 Tools and chatbots are being used to generate massive amounts of low-quality content solely for the purpose of attracting programmatic ad spend. Targeting signals are being deprecated and cookies are crumbling. Everything is connected. It creates … Continue reading They’re Giving It All – Tech That Detects AI-Generated Clickbait
Martech is automating its way into a talent crisis
AI is handling more and more marketing grunt work — work that had previously given people key early career learning experiences. Steve Petersen on October 2, 2023 One of the great things about AI is its ability to handle much of the grunt work of marketing. The downside is that grunt work is also a … Continue reading Martech is automating its way into a talent crisis
How experimental marketers can drive martech utilization
Explore the role of experimental marketers in maximizing martech stack value. Ana Mourão on October 2, 2023 With martech utilization plummeting to 33%, CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported … Continue reading How experimental marketers can drive martech utilization
A day in the life of a chief sustainability officer: Q&A with Ikea’s Karen Pflug
By Adele Peters As a growing number of people decide to switch careers to work on climate change, we’re running a series of interviews with people in climate-related jobs about their day-to-day work, from Microsoft’s Melanie Nakagawa and Google’s Kate Brandt to carbon removal-startup founder Mary Yap and climate tech investor Mia Diawara. Ikea wants to be a … Continue reading A day in the life of a chief sustainability officer: Q&A with Ikea’s Karen Pflug
Forget Quiet Quitters, Loud Laborers are the ones you least want to work with
By Lydia Dishman October 01, 2023 Among the trends that have ebbed, flowed, and crashed like waves over our workplaces, one that is shouting to be seen has been there all along. We’re talking about Loud Laborers. You know the type: whether they’re on Zoom or sitting in the next cubicle, they’re keeping a … Continue reading Forget Quiet Quitters, Loud Laborers are the ones you least want to work with