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Marketing value and data: Doing more with less

Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Steve Petersen on November 30, 2023 As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and … Continue reading Marketing value and data: Doing more with less →

AI is adding to marketers’ responsibilities while diminishing their influence

Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don’t see this as a value add. Constantine von Hoffman on November 29, 2023 The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs … Continue reading AI is adding to marketers’ responsibilities while diminishing their influence →

Apple’s apps of the year include a hiking guide, a unique streaming service, and more

  By Steven Melendez November 29, 2023 On Wednesday, Apple unveiled its picks for the top apps and games of 2023, highlighting a collection that focuses heavily on personal exploration and growth.  Apps honored in platform-specific categories included the outdoor exploration tool AllTrails for iPhone, the workout guide SmartGym for Apple Watch, beauty planning app … Continue reading Apple’s apps of the year include a hiking guide, a unique streaming service, and more →

Amazon surpasses UPS and FedEx as largest delivery company

Amazon surpasses UPS and FedEx as largest delivery company Deanna Ritchie / Last Updated: Nov 29, 2023   Amazon has now officially become the Largest Delivery Company in the United States, surpassing both UPS and FedEx regarding package volume. The Seattle-based e-commerce behemoth delivered more parcels to U.S. households in 2022 than UPS, having outpaced … Continue reading Amazon surpasses UPS and FedEx as largest delivery company →

Elon Musk responds to companies that pulled ads from X: ‘Go fuck yourself’

Elon Musk responds to companies that pulled ads from X: ‘Go fuck yourself’ X CEO and former advertising executive Linda Yaccarino reportedly sat “stone-faced” during the tirade. Karissa Bell   Thu, Nov 30, 2023 Slaven Vlasic via Getty Images Elon Musk, facing the fact that an already financially-precarious X could be poised to lose another … Continue reading Elon Musk responds to companies that pulled ads from X: ‘Go fuck yourself’ →

The latest TikTok trend: A Christmas wish list PowerPoint deck, from your kids

  By Sarah Bregel November 29, 2023 Last Christmas, my teenage daughter didn’t write out her Christmas list like I kept asking her to do. Instead, she sent me an adorable and quirky video containing photos of the items she wanted, accompanied by notes revealing the specifics (“these in pink, but if they’re out of … Continue reading The latest TikTok trend: A Christmas wish list PowerPoint deck, from your kids →

Apple is reportedly ending its partnership with Goldman Sachs

Apple is reportedly ending its partnership with Goldman Sachs It leaves the Apple Card’s future uncertain. Sarah Fielding Wed, Nov 29, 2023 AP Photo/Tony Avelar Apple and Goldman Sachs are potentially ending their partnership four years after joining forces on an Apple credit card, The Wall Street Journal reports. The companies recently extended their agreement … Continue reading Apple is reportedly ending its partnership with Goldman Sachs →