Hi, Welcome Welcome back By Michael Grothaus December 05, 2023 If you googled “remote jobs” this year, you’re not alone. In August 2023, U.S.-based users entering that search hit an all-time high, Google Trends data reveals. In fact, “remote jobs” searches spiked to then-highs at two specific times: in January 2023, right after the … Continue reading ‘Remote jobs’ Google searches hit a record high, but the top 5 occupations might surprise you
Meta and IBM form open-source alliance to counter big AI players NASA, Intel, Yale University and more related bodies are involved. Sarah Fielding Tue, Dec 5, 2023 AI development and concerns about its safety continue to grow at a rapid pace with little regulation in place. The latest industry-based solution to this comes courtesy of … Continue reading Meta and IBM form open-source alliance to counter big AI players
By Liz Stinson The office has become a place of contentious experimentation. It’s never been harder to know what the office means to workers today, and what it might mean in the future. Companies’ return-to-office mandates have created rifts between employers and employees, who are often at odds when it comes to where the … Continue reading RTO in 2024: Fast Company’s 8-point guide for designing an office your workers actually want to return to
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign. MarTechBot on December 4, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors … Continue reading Third-party data in advertising: Best of the MarTechBot
By Shalene Gupta December 04, 2023 Gender inequity is everywhere, from household chores and leisure time to salaries and now “green skills.” As climate change looms over us, skills that can help solve environmental problems are becoming increasingly valuable. However, a new report from LinkedIn finds that only 1 in 10 women have so-called … Continue reading Women are falling behind in the green economy. LinkedIn says the gender gap is getting worse
Learn why you shouldn’t dismiss edge cases easily and how to use them to improve your marketing. Greg Krehbiel on December 4, 2023 As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge … Continue reading Why edge cases matter in marketing strategy
Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators
Everyone is talking about generative AI, but that may not be the best place to start your AI journey. Carlos Hidalgo on December 4, 2023 Artificial intelligence. It is everywhere, or so it would seem. I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including … Continue reading Getting the most from your AI investment
Metaverse: The Real Future of the Virtual World Bharti Jain / Last Updated: Dec 1, 2023 The emergence of the digital economy is a complex and ongoing process that has evolved over several decades. Today, collaborating the real world with a virtual one delivers new technologies at a breakneck progression. One such nascent yet … Continue reading Metaverse: The Real Future of the Virtual World
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts. Andrea Cruz on December 4, 2023 Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure … Continue reading 2024 B2B trends: 6 key areas for marketing success
