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Too many leaders fear their younger coworkers. Here’s what they should do instead

Leadership Skills

  By Bill Adams January 18, 2024 Retirement just isn’t what it used to be. Many executives 65 and older are choosing to work for longer—and they are being asked to stay. One reason executives are being asked to delay retirement is because companies are afraid of change and they are ill-prepared for change. Retirement-aged … Continue reading Too many leaders fear their younger coworkers. Here’s what they should do instead →

Google CEO says more layoffs expected ‘throughout the year’ in internal memo

Employee Layoffs

Google CEO says more layoffs expected ‘throughout the year’ in internal memo This follows the company’s recent rounds of redundancies, which affected over a thousand employees. Richard Lai   Updated Thu, Jan 18, 2024 REUTERS / Reuters Following Google’s recent rounds of layoffs affecting over a thousand jobs, CEO Sundar Pichai has reportedly told remaining … Continue reading Google CEO says more layoffs expected ‘throughout the year’ in internal memo →

AI-powered features to look for in customer data platforms

Customer Data Platforms

While CDPs have long had AI “behind the scenes,” the integration of genAI is spurring vendors to add many new features and abilities. Pamela Parker on January 17, 2024 At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one … Continue reading AI-powered features to look for in customer data platforms →

Salesforce experts share tips for ensuring a smooth implementation

Salesforce

Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation. Chris Wood on January 17, 2024 Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. To ensure a smooth implementation, organizations have to communicate … Continue reading Salesforce experts share tips for ensuring a smooth implementation →

5 secrets of streamlining marketing workflows

Marketing Strategy

Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more. Amy Strickland on January 17, 2024 Marketing today involves complex workflows and processes, matrixed stakeholders and a mandate to execute at the speed of culture. Here, I’ve distilled five secrets from the world’s most agile and effective marketing teams on how … Continue reading 5 secrets of streamlining marketing workflows →

Marketers fume as Google Ads’ customer service hits ‘all-time low’

Google Advertisement

Marketers say Google ad reps don’t seem to know much about services, can’t get routine problems corrected and use scare tactics to sell. Nicola Agius on January 16, 2024 Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion … Continue reading Marketers fume as Google Ads’ customer service hits ‘all-time low’ →

BidsCube teams up with Pixalate to combat ad fraud by BidsCube

Fraud Management

The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. BidsCube on January 16, 2024 With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy … Continue reading BidsCube teams up with Pixalate to combat ad fraud by BidsCube →

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